Freelancer profile translated to English.
Back to original languageAbout Marie
Experienced in the field of renewable energy & mobility, I have been working for over 8 years in impact start-ups and large companies, with a marked expertise in specific and niche B2B sectors. Specializing in digital Marketing and later in Communication, I know how to combine creativity, boldness, and results-seeking to serve the notoriety of projects and thus provide the necessary leads for commercial development. My greatest strengths: 200% involvement with end-to-end mastery of subjects, total autonomy thanks to operational mastery of all tools & tactics (goodbye agencies), a clear strategic vision that allows me to create human leadership and a source of fulfillment for my teams.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- HylikoMarketing and Communication DirectorENERGY AND UTILITIESFebruary 2023 - February 2025 (2 years)Paris, France🔹 Clarification of a complex B2B offering in an emerging hydrogen market🔹 Creation of all marketing and communication tools (CRM, content, analytics)🔹 Support for product development and sales teams during truck deployment and station openings🔹 Direction of branding strategy, messaging, SEO/SEA, lead generation (Plezi), PR, and social strategy🔹 Management of agencies and supervision of 3 teammates to accelerate visibility🎯 Key role during a decisive phase: first hydrogen truck deliveries and public station openings
- Avril VégétalOperational Marketing and Communication Manager Oleo100AGRICULTUREJanuary 2020 - January 2023 (3 years)Paris, France🚀 Launch and development of Oleo100, a 100% vegetable fuel for transport🔹 Development of the brand strategy to legitimize the product (against the myth of "frying oil")🔹 Creation of customer-generated content strategy → Strengthening peer credibility and media trust🔹 Implementation of SEO/SEA + press and social media campaigns → 80% qualified lead rate🔹 Crisis communication and sensitive reputation issue management🔹 Direction of co-marketing with truck manufacturers and field sales teams🎤 Organization of trade shows, institutional events, and media presence management🎯 +5 points of brand awareness per year – visible impact in a traditionally skeptical B2B sector
- NetatmoContent ManagerTECHMarch 2019 - December 2019 (9 months)Boulogne-Billancourt, France🌍 Content management for product launches in multilingual markets🔹 Ensuring message consistency in FR, EN, and other languages🔹 Preparation and deployment of CRM campaigns (emailing, promotions, segmentation)🛍️ Creation of seasonal content for e-commerce and retail (Summer Sales, Black Friday, Christmas)🔹 Collaboration on rebranding and storytelling for upcoming products💡 Close collaboration with product, design, and data teams to align content with brand voice and conversion
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Education
- Executive Education, Strategic MarketingHEC Paris2024Executive Education, Marketing Stratégique
- Politics and Economics of International Energy Certification, International MarketingSciences Po2020Politics and Economics of International Energy Certification, Marketing international