Freelancer profile translated to English.
Back to original languageAbout Marie
I design consistent Klaviyo email systems with your visual identity so your teams can produce quality campaigns without starting from scratch every time.
What I do:
◆ Audit of your current email stack
◆ Email design system on Figma (aligned with your brand guidelines)
◆ Campaign templates integrated into Klaviyo
◆ Automation flows designed and activated (welcome, abandoned cart, post-purchase...)
◆ Monthly support in campaign production
Two formats:
- Setup: one-off project to lay the foundation (3 to 6 weeks)
- Monthly: ongoing support, minimum 3-month commitment
Based in Rouen and Paris, available throughout France.
→ marietohier.fr
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- marie tohierArt DirectorE-COMMERCESeptember 2014 - Today (11 years and 11 months)Rouen, FranceIndependent art direction activity for brands and advertisers: email design, graphic design, website redesign, print materials, monthly support.Notable collaborations:▸ Mathilde Cabanas — long-term support as dedicated email AD: ~5 emails/month on Klaviyo, automated flow design, campaign design...+ website redesign / design of graphic elements for products...Since 2025, activity refocused 100% on email design and Klaviyo for DTC brands.◆ Stack: Klaviyo · Figma · Adobe Creative Suite
- OnateraArt DirectorHEALTH AND WELLNESSNovember 2021 - March 2025 (3 years and 4 months)Aix-en-Provence, FranceGlobal art direction for the brand (natural health and well-being): web, print, photo, email, campaigns.Responsibilities:▸ Management of a team of 5 graphic designers + 1 photographer▸ Brand consistency across all channels: e-commerce, campaigns, sales materials, packaging...▸ Direction of brand guideline redesigns, design systems, templates▸ Coordination with Marketing, IT, CRM, and Product teams
- Maisons du MondeWeb Art DirectorRETAIL (SMALL BUSINESS)May 2017 - October 2021 (4 years and 5 months)Paris, FranceWeb, email, and acquisition art direction for the international brand (400+ stores, European markets).Responsibilities:▸ Management of a team of 5 designers (web, email, acquisition)▸ Key contact for Marketing and CRM teams▸ Participation in the implementation of the Dartagnan email builder and design of email production processes between Design and CRM teams▸ Art direction for campaigns, newsletters, and transactional communications▸ Email templates, acquisition visuals, web guidelines...
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Education
- Bachelor in Webdesign MarketingEEMI2015Bachelor
- DNAP (Diplôme National d'Arts Plastiques) in PaintingBeaux-Arts de Rouen (ESADHAR) DNAP2012Diplôme