Freelancer profile translated to English.
Back to original languageAbout Marie
After 12 years working on over 50 e-commerce sites and various blogs, I analyze your sites in detail to develop your traffic, your sales, and to establish the most effective acquisition strategy.
SEO, SMO, SEA, Affiliate Marketing, E-Mailing, or on/off-line strategy, I master the subtleties of different acquisition channels and know how to work on B2C or B2B sites while controlling the profitability of various campaigns.
Numerous international projects have also given me excellent project management skills, particularly in technically dominant projects (website improvements, PIM, ERP, CRM interfaces...). Do you want to delegate project management? I am capable of writing complete and precise specifications adapted to your company's needs, monitoring the implementation of improvements, and training you on new features.
French
Native or bilingual
English
Fluent
German
Fluent
Spanish
Basic
Can work on-site
Strasbourg (up to 50km)
Experience
- Com'HérenceConsultant and Trainer in 360 Communication & MarketingCONSULTING AND AUDITSNovember 2022 - Today (3 years and 9 months)Obernai, FranceTraining and support for artisans, creators, and liberal professions for communication worthy of the biggest brands serving small businesses.Training & Workshops- Company image and brand- 360 Communication- Project Management- Effective and realistic communication strategy- Digital marketing, social networks, and online advertisingTailored Support- Audit for choosing a web solution or marketing solution- Analysis and optimization of your customer acquisition channels- Optimization of your communication materials- Project management and specifications- SEO, SEA, or SMO services- E-Marketing services: e-mailing, conversion optimizationCom'Hérence, communication aligned with your values!
- Würth MODYF GmbH & Co. KGE-Commerce & Marketing SpecialistE-COMMERCEApril 2015 - May 2022 (7 years and 2 months)Künzelsau, GermanyWebsite DevelopmentPlanning and implementation of a comprehensive traffic acquisition strategy, budget management, and ROI monitoring. Continuous conversion optimization.Project ManagementInternational website redesign, project management, and website improvements.Implementation of a PIM (Product Information Management) and development of this PIM to harmonize international processes.MarketingCustomer lifecycle optimization and implementation of an annual marketing planCustomer acquisition strategyDevelopment of large account technical solutions (E-procurement)
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Education
- SEO and Web Content Writer Bachelor's DegreeIUT de Mulhouse2011Formation au référencement naturel, référencement payant et réseaux sociaux
- Technical Sales DiplomaIUT Robert Schuman2010