Freelancer profile translated to English.
Back to original languageAbout Marie
Over the last 10 years, I have had the opportunity to support various entities (Disneyland Paris, NRJ, Foot Locker, La Mutuelle Générale, CNP Protection Sociale…) in collecting, understanding, and distributing their analytics data. Eternally positive, I wear many hats and am always ready to lend a hand 🌱
The most common issues around web analytics:
- An often obscure subject
- Lack of exploitation of web analytics data
- Web analytics tools that are complicated to maintain over time
- An undefined web analytics strategy
THE SERVICES I OFFER:
🔍 Taking your needs/constraints into account
🎯 Strategy: redefining or completely creating your web analytics strategy from A to Z
🗂 Tracking documents: creating simple and understandable tagging plans for easy handover and adoption by your teams
⚙️ Tracking: implementing or correcting your web analytics tracking via Google Tag Manager to consolidate and simplify tracking management
🛠 Configuring your analytics tool (GA4/Matomo/Piano/Piwik/Adobe) to collect reliable analytics data
📊 Dashboards: creating automated dashboards in Looker Studio to make your data speak, track your objectives, and help you make the right decisions
🧑🎓 Training: I train you on analytics subjects and tools to make you as autonomous as possible
A successful mission is one where my clients:
- Easily access web data
- Can confidently include web data in decision-making
I would love to work with you if you:
🌱 Enjoy working with kindness, transparency, and empathy
🌱 Wish to leverage your data but don't know where to start
🌱 Want to improve your website's performance
Shall we get acquainted?
Feel free to contact me to learn more.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceWeb Analytics, Data & Conversion ExpertAugust 2025 - Today (10 months)Courdimanche, FranceExpert in web analytics and digital performance optimization, I help companies understand and leverage their data to improve their business results.After several years in web analytics, I now work as an independent consultant for companies looking to structure their tracking, ensure data reliability, and identify concrete growth levers.My approach is both analytical and performance-oriented: transforming data into clear and measurable decisions.Areas of intervention:• Process simplification & governance• Tracking & tagging plan• Data audit & reliability• Performance analysis & recommendations• UX & conversion rate optimization• Dashboards & reporting
- CNP Assurances Protection SocialeWeb AnalystBANKING AND INSURANCEJanuary 2025 - July 2025 (6 months)Paris, FranceCONTINUATION OF THE PREVIOUS POSITION FOLLOWING A MERGERWithin the marketing department, I was responsible for collecting and reporting digital data: implementing tracking, maintaining the quality of collected data, creating automated reports/dashboards, and analyses.Main tools: Google analytics (UA analytics then GA4), Google Tag Manager (GTM), Heap, Contentsquare, Commanders Act, Looker studio, Excel, Jira, Trello, Notion, JavaScript
- La Mutuelle GénéraleWeb AnalystHEALTH AND WELLNESSOctober 2021 - December 2024 (3 years and 2 months)Paris, FranceWithin the Web & Customer Experience department, I am responsible for collecting and reporting digital data for La Mutuelle Générale: implementing tracking, maintaining the quality of collected data, creating automated reports/dashboards, and analyses. Complete overhaul of web tracking across all digital platforms (websites and connected spaces):- Needs definition workshops with different teams and departments- Tag Management System change- Process simplification and governance definition- Writing tagging plans- Tracking implementation via TMS and dataLayer- Testing- Creation of dashboards for different teams and the Executive Committee- GA4 migration- Junior web analyst managementMain tools: Google analytics (UA analytics and GA4), Google Tag Manager (GTM), Heap, Tag Commander, Google Data Studio, notions of JavaScript, Excel, Jira, Trello
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Education
- Master's degree, WebmarketingESG Ecoles de Commerce2017Master's degree, Webmarketing
- Bachelor of BusinessESG Ecoles de Commerce2015Bachelor's degree, Marketing & Business