Marie S.

I support you in the development and growth of your revenue by developing a strategy adapted to your target audience, based on a customer-first approach.

Objective: Recruit new customers, retain and develop the purchasing potential of existing customers, increase brand visibility and desirability.

Skills:

· In-store & online customer experience: Design & optimization of the customer journey, creation of commercial animations for store openings, collection launches, local and seasonal commercial periods…

· Customer Marketing & Communication Strategy: Customer knowledge, loyalty program content strategy, sales history tracking, customer segmentation & CRM management

· Events, customer engagement and treatment, VIC, VIP and Press: creation and organization of cocktails, dinners, trips, ephemeral stores and pop-ups, tailor-made experiences…

o Concept creation

o Event production

o Supplier management and coordination

o On-site organization management

o Post-event follow-up: ROI calculation, feedback analysis, development of recommendations based on obtained results

· Branding, Creation of online & offline communication materials, press relations management

Sectors:

· Fashion

· Cosmetics

· Hospitality (hotels, restaurants, clubs)

· Jewelry & Watchmaking

· Wines & Spirits

· Luxury Real Estate

For brands, venues & distributors (concept stores, department stores, independent multi-brand boutiques…)

Background:

- Graduate of the Grande Ecole Program at EM Lyon Business School – Master in Management specializing in Marketing

- Holder of the lawyer's diploma (Certificate of Aptitude for the Legal Profession - CAPA)

- Graduate of Paris I Panthéon-Sorbonne University in Business Law and Economics-Management