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Description

My services:

✅ Definition and structuring of your CRM / customer relationship strategy

✅ Operational implementation (process, tool selection, email or in-app production)

✅ Support for teams (strategy to change, training, communication)

→ OBJECTIVE: To support you in setting up a high-performance customer lifecycle

My profile:

• +15 years in managing and implementing CRM and Marketing operations

• Expertise in CRM and Marketing Automation for B2B and B2C markets

• Combined understanding of business issues vs. technical constraints

• Project management and coordination of international teams

• Support for large-scale change (strategy, training, communication)

• Excellent organizational and analytical skills

• Certified/experienced: Salesforce Sales, Salesforce Marketing, Braze, Klaviyo, Eloqua, Epsilon DREAMmail, Dolist, etc.

• Client examples: Horace, Samsung, Thales, Wayfair, AXA Assurances, Easyjet, etc.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Angers (up to 50km), Nantes (up to 10km), Paris (up to 15km), Bordeaux (up to 10km), Rennes (up to 10km)

Horace
CRM Project Manager
FASHION AND COSMETICS
January 2023 - July 2023 (7 months)
Paris, France
In a context of turnover within the CRM team, temporary reinforcement and handover between the old and new team:
• Complete audit of weekly and automated emailing campaigns to understand where and how they could be improved
• Review and implementation of new automated campaigns (repeat, anniversary, win-back, etc.)
• Definition of creation and reporting processes for standardized weekly campaigns on Notion and Tableau
• Operational management and production of weekly campaigns on Klaviyo (targeting, content and coordination)
CRM Project management Notion Klaviyo Email marketing
ADEME
CRM Project Manager
ENVIRONMENTAL
December 2019 - December 2022 (3 years)
Angers, France
• Creation and management of ADEME's CRM strategy into operational actions
• Support in organizational change management (quality approaches / process description and improvement of program quality)
• Define the technical design of the CRM solution and lead the development team
• Supervise project progress (resources, budget, planning)
• Manage user change to a target population of +1k (support, training, communication)
• Participate and advise on marketing programs
Salesforce CRM Strategy Technical project management product owner Change management
Engagement Factory
Senior Marketing Automation Consultant
CONSULTING AND AUDITS
August 2017 - February 2019 (1 year and 6 months)
Paris, France
Supporting large companies such as Samsung, Thales or Primagaz or SMEs in their marketing strategy and the automation of their communications, including advice on content and campaign strategy, through project management.
Nomination of Samsung France in 2018 at the Markies Oracle in the categories "Best Lead Management Program" and "Best Video"
Technical project management Consulting Customer lifecycle definition Emailing Lead Management Persona Creation B2B Marketing