Freelancer profile translated to English.
Back to original languageAbout Marie
Beauty & Luxury Branding Strategy Expert | Ex-LVMH & L'Oréal
🚀 YOUR BRAND DESERVES AN INTERNATIONAL VISION
With 17 years of experience propelling cosmetic giants (YSL Beauté, Lancôme, Maybelline, DFS, Grown Alchemist), I now support independent brands and SMEs in their quest for desirability and growth.
💎 MY AREAS OF EXPERTISE:
Identity & Storytelling: Defining a unique brand DNA and a powerful tone of voice.
Go-To-Market: Launch strategy, product innovation, and 360° marketing plan.
Retail & Merchandising: Optimizing customer experience and in-store visibility.
APAC Audit: Analyzing your potential in the Asian market.
🌍 THE TIME ZONE ADVANTAGE (GMT+6):
Based in Hong Kong, I offer unique responsiveness: I handle your projects while you sleep in France. Your deliverables are ready when you wake up. Smooth and ultra-agile collaboration.
📦 STARTING PACKAGES:
Brand Audit (1 day): Comprehensive analysis of your image and 3 immediate improvement areas.
Vision Workshop (2 days): Defining your brand platform and key message.
"Mentor" Support: Monthly strategic guidance to drive your growth.
Ready to make your brand shine?
Contact me for a 15-min diagnostic.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- GROWN ALCHEMIST (ex Groupe l'Occitane)Marketing and Commercial Director, APAC and AustraliaFASHION AND COSMETICSSeptember 2025 - Today (9 months)Hong Kong, Hong Kong SAR ChinaDual leadership of regional growth and historical market performance.
- **Market Leadership (Australia)**: Directed the overall marketing strategy for the brand's #1 market. Drove awareness and desirability in an ultra-competitive "Clean Beauty" market.
- **APAC Expansion**: Developed the regional strategic roadmap and identified priority growth levers.
- **Development & Distribution**: Managed and supported local distributors to secure market openings and maximize sell-out.
- **"Global-to-Local" Adaptation**: Translated the global brand vision into concrete action plans adapted to cultural specificities, from Sydney to Hong Kong.
- LVMH (DFS)Senior Global Merchandising ManagerLUXURY GOODSNovember 2022 - August 2025 (2 years and 9 months)Hong Kong, Hong Kong SAR ChinaExpert in brand curation and retail strategy within the world leader in luxury travel retail.
- **Curation & Business Development (Niche Brands)**: Identified, recruited, and launched over 40 emerging brands (Skincare, Haircare, Lifestyle). Full mastery of the brand lifecycle, from sourcing to commercial implementation.
- **Retail Innovation**: Created and deployed an innovative multi-brand concept for global flagships (Design, assortment selection, customer journey, and animation strategy).
- **Global Key Account Portfolio Management**: Strategic management of leading brands (Shiseido, SK-II, Laneige, Decorté, Charlotte Tilbury...). Annual negotiations, assortment optimization, and exclusive counter deployment.
- **Commercial Performance**: Constant market data analysis to adapt offerings to new luxury traveler expectations in Asia.
- L'Oréal (Yves Saint Laurent Beauté)International Product Line Marketing Manager - MakeupFASHION AND COSMETICSFebruary 2020 - October 2022 (2 years and 8 months)Levallois-Perret, FranceStrategic and operational management of the global "Face" category. Value creation through product innovation and brand desirability.**Business Acceleration**: Defined the global strategic roadmap, generating +25% growth in Asia and +9% in Europe.**Product Innovation & Development (NPD)**: Full management of the development cycle (from marketing concept to formulation and packaging). Expertise in sensoriality, performance, and luxury codes.**Storytelling & 360° Campaigns**: Directed integrated global campaigns. Significant increase in brand desirability and engagement rates across digital and physical touchpoints.**P&L Expertise & Efficiency**: Optimized international marketing budgets to maximize launch impact and campaign ROI.**Team Leadership**: Managed and developed an international team, fostering a culture of innovation and operational excellence.
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Education
- Master's Degree in Marketing ManagementMontpellier Business SchoolMaster's Degree in Marketing Management
- Bachelor's Degree in BusinessDe Montfort UniversityBachelor's Degree in Business