Freelancer profile translated to English.
Back to original languageAbout Marie
13 years of digital and social media strategy consulting. Expert in online communities and web 3 marketing.
I can offer my services to agencies, brands, startups and SMEs:
- AUDIT AND RECOMMENDATIONS
- Where is my room for improvement?
- Which networks to abandon / favor according to my objectives?
- What content strategy to respond to it?
- How to quickly increase my online visibility?
- Which online advertising strategy to adopt according to my target and my objectives?
- How to work on my brand image and my reputation in the long term?
- How to increase my sales through social networks?
- How to retain my customers and make them ambassadors?
- ANALYSIS OF REPORTINGS AND FOR ACTIONS
- Social media / SEO / eRP reportings
- Traffic management: ROI-oriented vision of current and future actions
- Analysis of SEA spending / media display campaigns
- Identification of the most efficient levers
- Action plan to implement according to short term / medium term / long term objectives
- TRAININGS
- Evangelize your teams to digital trends and tools
- Teach the basics to a new member of your team
- Host courses / seminars focused on your specific needs
My types of interventions
- Competitions and social media / brand content / web 3 device recommendations for various communication agencies
- HR and web 3 training, web 3 marketing, events and web 3, social media and web 3
- Acquisition and loyalty strategy for an e-commerce site (online grocery store)
- Creation and no code development of Wonderparents.fr (2016-2017)
- Greenroom the Heineken music platform (4 years in social media and content strategy)
- Design of My Greenroom and Wonderparents mobile apps
- seminars in social media strategy, personal branding and digital strategy and at CIFAP, ECITV, e-artsup and PPA. "Metaverse strategy" course @ Ynov
English
Fluent
Spanish
Fluent
Chinese
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Pernod Ricard / The Mix Paris - Wallet
On Malt
Web 3 strategyWINE AND SPIRITSMarch 2023 - March 2023Helping a brand of the group evaluate their options in web 3 to get closer to their targeted audience. Sharing inspirations from brands and web 3 projects with the same type of audience and working on 2 concepts using NFTs and a metaverse experience. - Fleet CollectiveFounder / CMOTECHFebruary 2022 - Today (4 years and 4 months)Founder of the Fleet collective (+800 talents for your web 3 projects), fractional CMO for web 3 companies, trainer « web 3 marketing » and « community building », consultant in web 3 marketing strategy, speaker (Virtuality, Paris Blockchain week) on the subject of the future of work in the web 3 era...Web 3 consulting references: BEM Builders (retail, beauty and automotive topics), Pernod Ricard, The ForkWeb 3 training references: Z-comme (Bouygues SA), FFF, Conversationnel, Nespresso, Believe
- Lookoom.coCo-founder - Social media strategyTELECOMMUNICATIONSApril 2018 - December 2021 (3 years and 9 months)Paris, FranceCo-founder of the collective dedicated to social media professions, supporting agencies, brands and SMEs in their needs in social media strategy, brand content, community management... from consulting to recruiting the right profiles.References: The Banner (Ubi Bene + OBO + Double 2), Mouton noir (Krisprolls..), Intermarché, Weston Mills (Laurent Perrier), Orès Group (Partouche, Kiabi), 1969 (Siemens, Love & Green..), Upgrade (Carrefour), Hoka, Dire agency (Mamma Shelter, Cojean)...
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Education
- Master 2Kedge Business School (ex- Euromed Management)2012Formation aux stratégies marketing et webmarketing, au marketing alternatif et "hors média".
Certifications
- Approved trainerDIRECCTE2018