About Marie
French
Native or bilingual
English
Native or bilingual
German
Fluent
Experience
- Hoval GroupGroup Digital Marketing ManagerENERGY AND UTILITIESJune 2022 - August 2025 (3 years and 2 months)Liechtenstein
- Digital strategy for the individual residential market: design and deployment of a multi-country digital marketing strategy with generation of 17 new customers during the pilot campaign in Germany
- Technological deployment and change management: migration of 2 websites to a new CMS, training of international teams, continuous optimization, support for subsidiaries in adopting new digital tools
- Data & analytics: definition of strategic KPIs, customer journey mapping and personas for the implementation of Microsoft Dynamics
- Hoval SAS FranceMarketing Director FranceENERGY AND UTILITIESJune 2015 - August 2025 (10 years and 2 months)Geispolsheim, France
- 360° Marketing Strategy: definition and management of the French marketing strategy aligned with group objectives, budget management, management of a team of 1-2 people and service providers, member of the Management Committee
- Digital Growth: +400% web traffic in 5 years (10,000 → 40,000 visitors/year) and +80% leads via SEO, SEA (LinkedIn Ads, Google Ads), inbound marketing (blog), partnerships, and marketing automation (e-mailing)
- Strategic commercial support: support for commercial dynamics (9 salespeople) through CRM optimization, development of digital sales support tools, optimization of commercial offers, management of price increases, establishment of distributor partnerships, provision of technical and commercial documentation, launch of new products in coordination with the Product team and the Technical Department
- Market studies & insights: competitive intelligence, management of a quantitative and qualitative study followed by an inter-departmental improvement plan for business potential detection, competitive differentiation, and customer loyalty
- Online and offline multichannel marketing: deployment of integrated campaigns (SEO/SEA, content marketing, marketing automation) with optimized ROI, events, press relations
- Mercedes-Benz Custom Tailored TrucksMarketing AssistantAUTOMOBILEApril 2014 - December 2014 (8 months)Molsheim, France
- Support for the launch of new products in the Northern European markets in coordination with the Sales, Technical, and R&D departments
- Development of internal and external communication materials: intranet articles, newsletters, product sheets, brochures
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Education
- Design and deploy a digital customer acquisition strategyMantra Formation2025Growth hacking, growth marketing, IA
- Master 2 Marketing ManagementEM Strasbourg2007Marketing international, management, commerce, e-commerce