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Marie RiehlMR

Marie Riehl

Marketing Manager

€700/day
Melun, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie

Trilingual and expert in B2B marketing in industrial and international environments, I have been supporting companies for over 12 years in structuring and deploying impactful marketing strategies: from strategic thinking to operational execution, both offline and online.
💡 Curious, analytical, and results-oriented, I have developed a strong appetite for technical products and their valorization in complex markets. My approach is guided by a simple conviction: “What cannot be measured cannot be improved.”
🚀 At Hoval, a manufacturer of HVAC equipment, I supported the transformation of marketing in the French market for 10 years, in close collaboration with sales teams. For the last 3 years, I have also contributed to digital marketing projects at the group level. My role: to structure a high-performing digital strategy, increase brand visibility among its targets, and generate business value.
✅ What I bring:
• A marketing vision aligned with commercial and growth challenges.
• The ability to translate technical offerings into clear, differentiating, and customer-oriented messages.
• A data & performance culture embedded in every action.
✨ I deeply believe that digital marketing is not just a communication lever: it is a commercial performance accelerator and a growth vector for the company. I also believe that an effective marketing strategy is built in collaboration with the sales force. Trained in Growth Hacking techniques, I wish to contribute to the sustainable development of human-sized companies.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

Can work on-site
Melun (up to 50km)

Experience

  • Hoval Group
    Group Digital Marketing Manager
    ENERGY AND UTILITIES
    June 2022 - August 2025 (3 years and 2 months)
    Liechtenstein
    • Digital strategy for the individual residential market: design and deployment of a multi-country digital marketing strategy with generation of 17 new customers during the pilot campaign in Germany
    • Technological deployment and change management: migration of 2 websites to a new CMS, training of international teams, continuous optimization, support for subsidiaries in adopting new digital tools
    • Data & analytics: definition of strategic KPIs, customer journey mapping and personas for the implementation of Microsoft Dynamics
    Web marketing strategy SEA SEO Content Management Systems (CMS) Microsoft Dynamics
  • Hoval SAS France
    Marketing Director France
    ENERGY AND UTILITIES
    June 2015 - August 2025 (10 years and 2 months)
    Geispolsheim, France
    • 360° Marketing Strategy: definition and management of the French marketing strategy aligned with group objectives, budget management, management of a team of 1-2 people and service providers, member of the Management Committee
    • Digital Growth: +400% web traffic in 5 years (10,000 → 40,000 visitors/year) and +80% leads via SEO, SEA (LinkedIn Ads, Google Ads), inbound marketing (blog), partnerships, and marketing automation (e-mailing)
    • Strategic commercial support: support for commercial dynamics (9 salespeople) through CRM optimization, development of digital sales support tools, optimization of commercial offers, management of price increases, establishment of distributor partnerships, provision of technical and commercial documentation, launch of new products in coordination with the Product team and the Technical Department
    • Market studies & insights: competitive intelligence, management of a quantitative and qualitative study followed by an inter-departmental improvement plan for business potential detection, competitive differentiation, and customer loyalty
    • Online and offline multichannel marketing: deployment of integrated campaigns (SEO/SEA, content marketing, marketing automation) with optimized ROI, events, press relations
    Marketing Acquisition trafic Génération de Leads B2B Content marketing Inbound marketing
  • Mercedes-Benz Custom Tailored Trucks
    Marketing Assistant
    AUTOMOBILE
    April 2014 - December 2014 (8 months)
    Molsheim, France
    • Support for the launch of new products in the Northern European markets in coordination with the Sales, Technical, and R&D departments
    • Development of internal and external communication materials: intranet articles, newsletters, product sheets, brochures
    Marketing Content marketing Sales Support Tools SEO Writing Newsletter Writing

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Education

  • Design and deploy a digital customer acquisition strategy
    Mantra Formation
    2025
    Growth hacking, growth marketing, IA
  • Master 2 Marketing Management
    EM Strasbourg
    2007
    Marketing international, management, commerce, e-commerce

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