Marie Rapin

Mission: Canva template for "Visual Learning" type posts on LinkedIn

To meet the initial request for creating templates and visuals for Matthieu's LinkedIn posts, I conducted a brand audit, after which I recommended an approach more suited to his specific needs.

Rather than designing several distinct templates, I proposed a solution centered on a single comprehensive template. This includes an extensive library of custom infographics, diagrams, and icons, giving Matthieu complete autonomy in creating his posts.

In addition, I developed detailed brand guidelines to ensure the consistency of Matthieu's brand. To facilitate the use of the Canva template, I created an explanatory video providing all necessary instructions.

Finally, I provided Matthieu with custom icons and diagrams in PNG and SVG format, perfectly adaptable to Canva software as well as all other types of media.

This more integrated approach aims to optimize the effectiveness of his communication while ensuring a distinctive and consistent visual identity.

I create unique brands for creative entrepreneurs. My sensitive and strategic approach reveals the uniqueness that already exists within you. I sincerely believe that branding goes far beyond aesthetics. Every detail, from strategy to visual design, strengthens your presence and evokes emotions. Your uniqueness is my inspiration. With me, your brand becomes a memorable experience, an emotional connection, and a tool for success.

- Analyze our previous sales and determine the needs of our customers

- Trend research and collection themes creation

- Establishment of the Lady, Men and Kids collection

- Fabric, style and color trend research by shopping around the world

- Dispatching the workload between the different team poles

- Supervising the style development with the designers and the merchandisers

- Work in collaboration with the production supervisor to reach our target prices

- Travel abroad to visit suppliers and find new development opportunities

- Supervise the organization of our advertising campaign from the shooting to the delivery of the POS materials

- Organize and lead the salesmen conference and makes sure that all modifications are echoed in the necessary poles

- Novelty research to improve the smooth running of the work and of the team

- Support and help my team for the good progress of the collection from the 1st proto sample until Shipment