Freelancer profile translated to English.
Back to original languageAbout Marie
Senior Paid Media & Acquisition Strategy Consultant | Google, Meta, TikTok, Reddit
Maximize your ROI with 360° advertising expertise and a global business vision.
With over 10 years of experience for major accounts (L'Oréal, Goodyear, BNP Paribas, Publicis, Proximus, Bémini, Cohabs, Wooclap, Groupe SEB), I help entrepreneurs, SMEs, and agencies turn their advertising budget into a real growth lever (Leads, Sales, Awareness).
🎯 Paid Media in Service of Your Performance
I manage your campaigns on the most strategic platforms with a results-oriented approach (ROI/ROAS):
- Google Ads: Search, Display, Shopping, YouTube.
- Social Ads: Meta (Facebook/Instagram), TikTok Ads.
Differentiation Levers: Pinterest Ads and Reddit Ads to capture qualified audiences where your competitors are not yet present.
B2B: LinkedIn Ads strategies for complex lead generation.
🧠 My Approach: Strategy Before Execution
My strength? A hybrid profile combining operational mastery and strategic consulting. Before launching your campaigns, I analyze your digital architecture to ensure the ecosystem is ready to convert:
- Customer Journey Audit: User Experience (UX) and landing page optimization.
- Conversion Consulting: Analysis of friction points in your sales funnel.
- Needs Assessment: I define key performance indicators (KPIs) and prerequisites for your campaigns to be profitable.
🤝 Support for Agencies & Direct Coaching
Accustomed to demanding environments and high management volumes, I also provide strategic support for agencies (white-label missions). I bring rigor, responsiveness, and a "senior" vision to oversee or scale your client accounts.
My promise: Transparent collaboration, actionable strategy, and positive energy to boost your performance.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- IT IPTV VOIP - Internet for professionnalDigital Marketing Manager - Lead GenerationTELECOMMUNICATIONSApril 2026 - Today (4 months)Bruxelles, BelgiumI support a B2B company in developing its digital marketing strategy and online visibility. My mission covers the entire acquisition, digital communication, and lead generation strategy, with a focus on performance and user experience.My main responsibilities include:
- Development of the digital marketing strategy.
- Definition of the content strategy and editorial calendar.
- Community management and communication management on LinkedIn.
- LinkedIn Marketing and brand visibility development.
- B2B Copywriting and creation of high-value content.
- Optimization of WordPress websites.
- UX (User Experience) and user journey optimization.
- Web project management and coordination with technical teams.
- Creation of content for social media.
- Content Marketing, Inbound Marketing, and Brand Content.
- Analysis of marketing performance and optimization recommendations.
- Lead generation, digital acquisition, and conversion optimization (CRO).
This mission involves skills in digital marketing, SEO, natural referencing, Google Analytics (GA4), WordPress, LinkedIn Marketing, B2B Marketing, Content Marketing, Community Management, Copywriting, UX Design, CRO (Conversion Rate Optimization), digital project management, digital strategy, digital communication, content creation, branding, lead generation, traffic acquisition, performance optimization, digital marketing audit, and digital transformation. - CP.AdviceCommunication ManagementPUBLIC SAFETYJanuary 2026 - March 2026 (2 months)Bruxelles, BelgiumDesign and management of the entire content and digital communication strategy. My central role: taking complex subjects (technical, sectoral, regulatory) and transforming them into clear, engaging, and useful content for the general public or targeted B2B audiences.I structure the editorial line, write LinkedIn posts, produce SEO-oriented blog articles, and manage LinkedIn Ads advertising campaigns. From strategy to execution, I ensure that each piece of content serves a specific objective and truly resonates with its target audience.
- Groupe SEBPaid campaign managementE-COMMERCEOctober 2025 - Today (10 months)- ROAS Optimization: Maximizing media efficiency through granular monitoring of key performance indicators (CPA, ROAS, LTV).- Scalable Google Ads: High-budget campaigns for a portfolio of global brands (Tefal, Moulinex, Rowenta).- Strategic Media Planning: Seasonal media plans and dynamic budget allocation for peak retail periods.- Operational Governance: Implementing robust internal processes to streamline campaign execution and data-driven reporting.- Analysis and Insights: Leveraging data for performance forecasting and strategic market analysis.
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Education
- Master's degree, Corporate CommunicationUniversité libre de Bruxelles2015Master's degree, Corporate Communication
- Bachelor of Arts in CommunicationUniversité libre de Bruxelles2013Bachelor's degree, Communication