Marie Pilot

[REASSURANCE]

Responsible for the redesign of the subscription platform. I defined and led a research phase based on a systemic approach: data analysis, user research analysis, marketing analysis, market analysis, and technical limitations. We created future user flows, mockups, conducted user testing to validate the concept, and then designed the interface. We created a prototype and a design system. The development team was already working in agile mode. The developers have just finished migrating the back office, and will now start the front-end migration.

Achievements:

- A 2-year strategic and product roadmap

- Product organization acculturation with an action plan

- 17 users interviewed + 15 pages analyzed + 6 markets analyzed + data analyses.

- User testing in over 15 different countries = everyone impressed by the new platform.

[PHARMA]

Managed a team of 10 then 6 people in an international context, managing the innovation project for the creation of a program to improve therapeutic adherence for chronic diseases. Directed research on patient journeys, caregivers, and practitioners, organizing ideation and co-creation workshops, and proposing mockups validating the program idea.

- Definition of the program's vision and its deployment in 5 test countries (Latam + Asia)

- Definition of the strategic roadmap with the 3 products to develop

- Creation of the 3 products in POC (Proof of Concept) mode for the program

[INDUSTRY] Oil & Gas - 2022

Lead UX Consultant in a support role. International context and team. Mission in Lean startup mode for the creation of an MVP to be developed in Q4.

Worked on an end-to-end digital application with iterative journey creation, implementation of co-creation workshops, and needs identification.

[TELECOM] | JUNE - APRIL

Analysis of the existing situation and audit of the online sales site. Analysis of the marketing target then personas to understand business needs and field realities. Redesigns and optimizations of customer journeys for Fixed and Mobile. Creation of wireframes and functional prototypes. User testing to verify hypotheses.

[ARMAMENT] | MAY - JULY 2020

Creation of course materials for acculturation to design and UX, then skill development for internal staff.

[ALLIANZ PARTNERS] | JAN 2018 – MAY 2020

Redesign of the Allianz Partners graphic charter. Analysis of personas and new customer journeys. Optimization of wireframes and adaptation of the graphic charter. Creation of a backlog and monitoring of development. International deployment strategy. Project monitoring for each new site. (32 corporate sites launched and 8 B2C sites).

[EULER HERMES] | OCT 2019 – MAR 2020

Redesign and optimization of the customer journey: Analysis of the existing situation, UX Audit and Analytics Audit, workshops to define personas and customer journeys, creation of wireframes then templates (and sample portal) UX Design: User testing / Field observation Personas / User archetypes Information architecture Audit, Recommendations & Benchmark UX Design Thinking & Co-creation Workshops UX Design: User flow / Mind mapping / Storyboarding Semantic zoning HD Wireframes Interactive prototyping UI design: Trend boards / Moodboarding Graphic mockups Mobile first / Responsive design Design system / Atomic design