Description

Building software has never been easier. Building something worth adopting is still difficult.

My work starts with a simple question:

Will people actually adopt this product?

Sometimes the answer lies in the product itself. Sometimes it’s the problem being solved, the value it creates, or how well it fits into people’s work.

I help founders and product teams understand what’s happening so they can make better product decisions.

Depending on where you are, I can help you:

Product Discovery

- Clarify the problem worth solving
- Understand users’ needs and expectations
- Validate assumptions before investing in development

Adoption Readiness

- Evaluate how your product is perceived before launch
- Identify the main adoption risks
- Strengthen your value proposition

Adoption Diagnosis

- Understand why adoption is lower than expected
- Identify friction points and opportunities
- Prioritize the changes that will have the greatest impact

You’ll get:

Evidence-based product insights
Actionable recommendations
Clear priorities for your next product decisions

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Fluent

Workplace preferences

Can work on-site

Munich (up to 50km), Berlin (up to 50km), Francfort-sur-le-Main (up to 10km)

Pipon-Lavoie Consulting
Product Strategy & UX Research
SOFTWARE PUBLISHING
January 2026 - Today (7 months)
Munich, Germany
Many product teams build features that users don’t adopt — without understanding why.

I help you identify why your product isn’t used as expected, and what to improve to increase adoption, usage, and performance.

I typically work on:
• Products or features that are not being used or adopted
• Low user adoption or engagement issues
• Product discovery and prioritization challenges
• Deciding what to build next based on real user needs

What I deliver:
• Clear understanding of how your product is actually used
• Identification of key friction points and adoption blockers
• Actionable recommendations to improve usage, adoption, and conversion
Product Discovery Product Strategy User Research
Rakuten
Lead UX Research & Operations
TELECOMMUNICATIONS
June 2022 - July 2023 (1 year and 1 month)
Montpellier, France
Led UX research and product strategy in a complex international telecom environment (France & Japan).

• Analyzed how products were actually used in real environments
• Identified key adoption blockers and friction points impacting performance
• Turned user research insights into product decisions, contributing to a 64% improvement in performance
• Improved product usage and workflows through internal tools and optimization
• Connected product decisions to real user behavior and measurable business impact
User Research Product Strategy Product Discovery Stakeholder Management
Wefight
Head of Design
MEDICAL
November 2021 - June 2022 (7 months)
Montpellier, France
Led product discovery and user research in a digital health environment, supporting a strategic product pivot.

• Analyzed real-life product usage to identify key adoption barriers
• Conducted user research to understand why the product was not adopted as expected
• Turned user insights into product direction and prioritization
• Helped improve product adoption by focusing on real user needs
• Aligned product decisions with user behavior and business goals
User Research Product Discovery Product Strategy Value Proposition Decision making