Freelancer profile translated to English.
Back to original languageAbout Marie-Paule
Do you master a technology (robotics, automation, connected machine) and identify market potential? Do you need to test your market access intuitions and the real impact of your solution?
I offer you
- strategic marketing or sales and prospecting strategy mentoring and coaching services to develop your footprint in targeted markets,
- the creation and facilitation of workshops based on Design Thinking and effectual logic methods to co-create with future users or partners.
The promise is accelerated profitability, while unlocking development potential.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- ALIA SANTEStrategic Marketing Consulting and Business DevelopmentTECHJuly 2024 - October 2024 (3 months)Consulting in 3 phases: surprise report and analyses; prioritization of segments and stakeholder engagement, formulation and validation of value propositions; structuring of the sales process.Support: identification of development projects, identification and contact of prospects, participation in events
- Spark LabFacilitatorCONSULTING AND AUDITSMarch 2024 - Today (2 years and 3 months)Lyon, FranceCertified facilitator for the Spark Lab Innovation FrescoFacilitation for the following clients: Hospices Civils de Lyon (HCL), VOLVO, MANE, BIOMERIEUXPlayful workshop for collective ownership of Design Thinking and Effectuation methods
- ABB France RoboticsHealthcare Segment ManagerTECHDecember 2020 - December 2022 (2 years and 1 month)Miribel, FranceResearch and structuring of innovative applications of robotics in healthcare (pharmaceutical and medical device industries, biotechnology, laboratories, hospitals)Creation of partnerships and strategic relationshipsRevenue €2M, +125%
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Education
- Master of Business, General management and Industrial MarketingICN Business School Metz2023Mooc Effectuation EM Lyon
- Innovation Strategy through Design ThinkingEM Lyon2022Stratégie d'innovation par le Design Thinking (IEDT), innovation management
Certifications
- Entrepreneur Mentor WILCO HealthcareWILCO2024
- Effectuation: Entrepreneurship for AllEM Lyon2023