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Florian MariencourtFM

Florian Mariencourt

Growth & Social Ads - Mode / Lifestyle

€700/day
10 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florian

After 7 years experimenting with the best strategies to acquire new clients for over 50 B2C brands, including 4 years as Chief Growth Officer of the Growth Marketing group @lescausantes, I am sharing my experience on Malt today.

During these years, I have:

💰 Invested over €15 million in the following acquisition channels: Facebook, Instagram, Pinterest, Google, Amazon, Taboola, Outbrain, and Affiliation.
⭐ Created the #1 Facebook Ads Best Case in Europe (ROAS x51).
🎤 Organized a conference at Meta HQ @Paris (2020).
📌 Achieved records on Pinterest (over 100,000 clicks, CPC of €0.01)
🤝 Trained other Experts during workshops
🤔 Developed strategies adapted to the new challenges of 2022
📈 Implemented tracking and attribution methods resistant to iOS14
💪 Strengthened the conversion of incoming traffic (Email, SMS, Push automation, and more)
🥇 Earned several certifications: Facebook Marketing Science, Facebook Creative Strategist, Facebook Media Buyer, Facebook Technical Services (Pixel & API), Amazon Sponsored Ads, MoEngage Growth Expert, Snapchat Ads Manager, Shopify Business, and others...

Mainly on Shopify, Prestashop, and WooCommerce sites.

What I offer:

✅ Ads Audit and Strategy
✅ Campaign Management
✅ CRM Automation Strategy for better traffic conversion (Email+SMS+Push+WhatsApp)
✅ Tracking of testing sprints and creative recommendations (data-driven)
✅ Ads Coaching: Facebook, Instagram, Pinterest, TikTok, Google...
✅ Assistance in structuring your assets: Business Manager, Ad Accounts, Billing...
✅ Assistance for better data measurement: Attribution choices, GTM configuration, Pixel, attribution, lead and product feed synchronization...
✅ Assistance in optimizing your processes via API (dashboards, Zapier, etc.)
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Lille (up to 50km)

Experience

  • ATELIER ARMOURE
    Part-time CMO / Associate
    ARTS AND CRAFTS
    February 2023 - Today (3 years and 4 months)
    Shopify Growth Hacking Instagram Ads Pinterest Ads CRO Cash Flow
  • Rivecour
    Part-time CMO
    FASHION AND COSMETICS
    June 2021 - Today (5 years)
    Paris, France
    Growth Hacking Facebook Ads Instagram Ads Pinterest Ads Mailchimp CRM CRO Prestashop
  • Les Causantes
    Chief Growth Officer (CGO)
    CONSULTING AND AUDITS
    April 2018 - May 2022 (4 years and 1 month)
    Paris, France
    - Management of the Growth strategy for the client portfolio and operational monitoring.
    - Skill development of Growth teams, particularly in Acquisition & Data.
    - Strengthening of B2B & GAFA partnerships.
    - Management Committee participation
    Growth Hacking E-commerce Traffic Acquisition PRM CRM Loyalty Influencer Marketing

Reviews

5.0

Out of 2 ratings

B

Baptiste

MOSAIS

Reviewed on 8/29/2022

Superb experience with Florian. Thanks to his expertise, we were able to quickly boost our online sales. Market analysis, website optimization, setup and monitoring of Facebook and Instagram Ads. Florian has a clear and precise understanding of needs and obstacles; he gets straight to the point. It's a real advantage to work with someone who enjoys developing your business. Thank you, Florian.
MarhinouM

Marhinou

ATELIER ARMOURE

Reviewed on 8/5/2022

Passionate about researching and developing growth techniques, especially for brands, Florian initially shared informally with me for pleasure and to help me at the start of my business. These exchanges naturally turned into regular coaching sessions. As an artisan from a more artistic and visual background than commercial, I needed solid foundations in digital marketing and support tailored to the size of my business. Beyond setting up my ad sets and giving me the keys to interpret and manage my campaigns myself, Florian helped me adopt a mindset more focused on business development. His supportive communication, his listening skills, and his understanding of the psychological factors influencing entrepreneurs are major assets. Florian's coaching plays a significant role in achieving the goals I had set for the third anniversary of Atelier Armoure in September 2022.

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Education

  • Master Marketing, Connected Commerce
    IAE
    2017
  • DUT Programming
    Lille 1
    2014

Certifications

  • Facebook Marketing Science
    Facebook
  • Facebook Creative Strategy
    Facebook

Skill set

Categories