Freelancer profile translated to English.

Description

After more than 20 years as a cross-media marketing/media specialist, I founded my own e-commerce D2C startup ByeByeToe and am very successful with it. I would like to pass on this expertise.

...and before that: I was hired by companies (all market leaders in their respective segments) to build up new areas and successfully implement them in the market:

Handelsblatt: Digitalization Lifestyle/Retail/Food Target Group

Sky Media: Installation Beauty/Luxury Target Group

Interactive Media (later acquired by Ströer Digital): Building the Woman & Lifestyle vertical

Gruner & Jahr: Building the Luxury Segment

Ströer: Building Out-of-Home Media Marketing

Radio Tele FFH: Building the marketing of the radio station planet radio

Starting with radio, out-of-home, print, TV, and digital, my jobs have given me the opportunity to acquire 360° expert knowledge across all media, advertising formats, technical possibilities, social media, and influencer marketing.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

München (up to 50km)

ByeByeToe GmbH
Founder & CEO
E-COMMERCE
January 2021 - Today (5 years and 5 months)
Munich, BY, Germany
Founding of the e-commerce company ByeByeToe.
Product development, shop creation (Shopify), Meta/Tiktok/Google, influencer marketing, social media, brand building, Shark Tank (German version), 2 Minuten 2 Millionen (Austrian version), PR, Marketing
E-Commerce Dtoc Meta Ads Marketing TikTok Ads Coaching
Solutions by HANDELSBLATT MEDIA GROUP
Head of Sales
October 2019 - September 2020 (11 months)
Munich, Germany
Handelsblatt, Handelsblatt Magazin, ada, Wirtschafts Woche, ada Fellowship Program, The Mission Cooperation Luxury I Lifestyle I Food I Travel I Retail I Pharma
Sky Deutschland GmbH
Senior Manager Special Sales
September 2018 - August 2019 (11 months)
Munich, Germany
TV & Digital crossmedia marketing Responsible for customer relationship management with cross-industry advertisers in the Beauty & Luxury sector. Marketing of the entire product world of Sky Deutschland GmbH, as well as other network channels such as Deluxe Music, Jukebox, ZEEONE, E! Entertainment, Universal TV etc.