Mariem Tounsi

Collect, clean, and analyze large datasets to perform in-depth market research and competitive intelligence in the global energy, gas, and Fertilizers, to support commercial planning and decision-making. Analyze industry trends, competitors, and market conditions to identify opportunities and threats. Build interactive dashboards to monitor performance and deliver actionable insights. Collaborate cross-functionally with commercial, finance, and regional teams to develop and monitor strategic plans, KPIs, and business objectives. Track global supply-demand and commodity trend prices to optimize pricing and commercial decisions. Present data-driven reports and scenario analyses to senior leadership for decision-making. Support digital transformation projects, including CTRM system implementation, handling business requirements, functional testing, and data migration. Used Tools : Power BI , Excel, SQL, Eikon

Work closely with marketing, sales, and product teams to align data insights with business objectives. Monitor and analyze competitor marketing strategies to identify best practices and market positioning. Conduct customer surveys and analyze feedback to provide actionable insights that improve a stakeholder's decisions and services. Create comprehensive reports and visual dashboards to communicate findings and recommendations to stakeholders. Develop digital transformation strategies for the banking and insurance sectors, including the design of mobile applications and centralized websites. Prepare strategic reports and recommendations to optimize customer experience and ensure consistency across different branches. Used tools: Excel, Power Bi, Python, SQL

Utilize predictive modeling techniques to forecast customer behavior and willingness to pay for Fair Trade and organic products. Generate effective marketing strategies and recommendations to the client. (In Spanish) Used tools: SPSS, R, Excel