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Marie Mouret LafageMM

Marie Mouret Lafage

Supermalter

Art Director • AI Expert • Webdesigner

€390/day
40 projects
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie

Art Director, I am an independent professional based near Carcassonne. Over 70 successful projects completed!

Passionate, curious, and attentive, I place **relationships and collaboration at the heart of every project**. Thanks to my background and my training in multimedia design, I have a global vision of marketing challenges, technical constraints, and the specificities of each digital ecosystem.

Today, I integrate artificial intelligence tools into my creative processes to go further:
– AI-assisted ideation and creative exploration
– UX journey optimization
– Generation of visual and textual content
– Rapid prototyping and concept testing
For me, AI is a creative and strategic lever,serving meaning, people, and effectiveness.

My added value: I position myself as a truepartnerrather than a simple service provider. I involve my clients at every stage to jointly build coherent, sustainable projects aligned with their objectives.

I also offer training on creative software and introductions to using AI in design professions.

I mainly work remotely, with the possibility of traveling to agencies as needed.

Clients: Marionnaud · Palladium · K-Swiss · Renault Trucks

Feel free to contact me.
See you soon ✨
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • Marionnaud
    Digital Art Director - UI Designer
    FASHION AND COSMETICS
    July 2021 - December 2025 (4 years and 5 months)
    Lyon, France
    At Marionnaud, I create all the brand's advertising visuals across various touchpoints: website, email, social media, and print (including subway ads).
    I handle everything from concept development to campaign execution, ensuring visual identity consistency, creative impact, and compliance with marketing and commercial constraints.
    Creative Adobe Photoshop Visual Identity Advertising artificial intelligence
  • Renault Trucks
    Digital and Print Art Director
    AUTOMOBILE
    June 2021 - May 2024 (2 years and 10 months)
    Lyon, France
    At Renault Trucks, I designed custom graphics and wraps for trucks, using creativity to enhance the identity and meet each client's needs.
    My role was to translate buyers' expectations into personalized designs, combining visual impact, brand coherence, and technical constraints, to create unique and differentiating trucks.
  • Next retail Design
    Graphic Designer
    PRESS AND MEDIA
    March 2021 - Today (5 years and 3 months)
    M.Bricolage - Bayrol - Eden Servon Shopping Center - L'Occitane

    At Next Retail Design, I work as an art director on physical and experiential retail projects.
    I design digital media and interfaces that support brand concepts, in-store customer journeys, and the enhancement of retail environments. My work is part of a global approach combining design, user experience, and storytelling, in close collaboration with the agency's creative and strategic teams.
    retail design Photo Editing Retail Print Graphics Merchandising

Reviews

5.0

Out of 17 ratings

CécileC

Cécile

Marionnaud

Reviewed on 11/6/2023

CécileC

Cécile

Marionnaud

Reviewed on 10/3/2023

Recommendations

Victoria PereiraVP
Elodie NoiretEN
Victoria Pereira and 1 other person have recommended Marie

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Education

  • DUT MMI
    University of Burgundy
    2015
    Metiers du Multimédia et de l'Internet Programmation - Graphisme - Communication - Vidéo - Réseau
  • Licence Pro Media Imprimés et Numériques Interactifs de Grenoble INP-Pagora
    Grenoble INP- Pagora
    2016
    Formation orientée vers les nouveaux métiers du secteur de la communication imprimée.

Skill set

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