Freelancer profile translated to English.
Back to original languageAbout Marie
👀 my expertise at your service:
AnUX/UI Design and Graphic Designteacher for five years, I carry out rich and varied projects for web & mobile support and also printed materials.
Accustomed to working with pedagogy on institutional or entrepreneurial subjects, I remain professional but also flexible :)
My field of expertise includes:
→Communication strategy(market research, target audience or persona, strategic copywriting)
→UX Design(UX Research, interviews, user testing, UX audit, Nielsen heuristics, Bastien & Scapin criteria)
→UI Designfor web & mobile interfaces (site map, zoning, wireframing, prototyping)
→CSR & Accessibility best practicesin UX (lWCAG 4:5:1, HTML5 standards alt tags, aria labels, compatibility with assistive technologies, 44x44min clickable areas, inclusive UX writing)
→Product / UX with a focus on cybersecurity(clarity and transparency of data collected and clear revocation according to GDPR, MFA, password management, consistent feedback, form uniformity, error prevention, educational micro-content)
→Visual identity creation(logos, taglines, graphic charter)
→GAN AI(prompt engineering, specifications, visual generations)
I look forward to supporting you in the creation of your projects to bring your identity to life and give it visibility!
🔗 website:mariemolins.com
📎 instagram:@mariemolins
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- e-testing
On Malt
Art Direction & IllustrationEDUCATION AND E-LEARNINGApril 2026 - April 2026Paris, FranceCreation of generative illustrations for corporate serious games.- Homogenization of renderings- Work on composition and coherenceWith Nano Banana & Claude. - JVJ DeveloppementMOCKUP // MARKETPLACE FACTORYDIGITAL AND ITNovember 2025 - November 2025Design System: I developed a consistent and scalable design language for an e-commerce platform, including typography, color palette, icons, and layout guidelines to ensure cohesive brand identity.Art Direction: I led the visual direction of the project, creating a unique and engaging aesthetic that resonates with the target audience, while ensuring alignment with the client's brand vision.UX/UI Design: I designed intuitive and user-friendly interfaces for various e-commerce features, such as product pages, checkout processes, search filters, and category listings, to enhance customer experience and drive conversions.Micro-Interactions: I crafted micro-interactions (e.g., hover effects, loading animations) that provide visual feedback and reinforce the overall design system, enhancing user engagement and satisfaction.
- QinoBot FestivalQINOBOT FESTIVAL — MVPFILM AND AVAugust 2025 - January 2026 (4 months)Paris, France
- Product Strategy & Project Management:
Freelance Project Manager: review and alignment of the business plan, identification of institutional partnerships, and construction of a 2-year action plan to ensure project viability.- Product Definition (MVP):
Definition of the MVP's priority features in line with business objectives and user needs, with a "product-led" approach.- In-depth UX Research:
Fundamental and documentary research to validate BP hypotheses, map user journeys, and identify critical friction points.- UI Design & Interactive Prototyping:
Complete creation of an accessible, inclusive, and functional Figma prototype, integrating WCAG best practices and modern usability standards.- Visual Identity & Design System:
Creation of a coherent, scalable visual identity adapted to the context of a cultural and technological festival, with guidelines for technical teams.- Generative AI applied to Design:
Generation of visuals via AI (Krea.ai, Nano Banana, Runway) to feed the prototype and accelerate creative iterations.- User Testing & Iterations:
Recruitment and facilitation of 6 user tests to validate V1 before client presentation, then recalibration of V2 based on feedback (qualitative metrics).- Strategic A/B Testing:
Optimization of key screens (landing, mission, account, payment) via A/B tests to maximize conversion and engagement.- Technical Front-end Collaboration:
Assistance to the dev team on the implementation of micro-interactions and visual effects (glassmorphism) in CSS/Tailwind, with indications provided in the design system.
Reviews
J
Julie
Cheffe de projet - Psychologue du travail - e-testing
Reviewed on 4/14/2026
Work completed on time. Clear and timely communication. The work done corresponds to the request.
Jean-Archibald
JVJ Developpement
Reviewed on 11/21/2025
Marie is an excellent professional with whom I had the pleasure of collaborating on the MAQUETTE // MARKETPLACE FACTORY project. Her expertise in UX/UI Design and her art direction were major assets for the project's success. Marie demonstrates great rigor in her work, attentive listening to needs, and a remarkable ability to propose creative and relevant solutions. I highly recommend her services and would be delighted to work with her again on future projects.
Recommendations
LA
FU
+4
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Education
- D.N.A.P.Valence Higher School of Art and Design (E.S.A.D-G.V).2014D.N.A.P.
- D.S.R.AValence Higher School of Art and Design (E.S.A.D-G.V),2015D.S.R.A
Certifications
- Machines, Minds and ComputersOpen University2025