About Marie
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Digital VirgoBusiness Operation Manager Western EuropeTELECOMMUNICATIONSApril 2023 - January 2025 (1 year and 9 months)Aix-en-Provence, France🔎 Performance Analysis & Data ReportingMonitoring and analysis of KPIs: ROI, CVR, CTR, activation rate, retentionStrategic recommendations derived from data insightsReal-time optimization of marketing campaigns (paid & organic)Reporting to product and management teams🌍 International Product LaunchesGo-to-market: market research, competitive analysis, pricing, messagingCoordination of local teams & management of timelinesOperational support for sales and marketing teamsMonitoring of launch indicators & adjustment of acquisition levers🧩 Cross-functional Management & Project ManagementImplementation of internal processes to improve operational efficiencyClose collaboration with tech, product, acquisition, and design teamsCreation of strategic materials (roadmaps, benchmarks, action plans)
- ONATERAProduct ManagerPHARMACEUTICALS INDUSTRYApril 2022 - October 2022 (6 months)Aix-en-Provence, France📦 Complete E-commerce Website RedesignBenchmarking and monitoring of competitor websitesMonitoring of implementation through to launchStructuring of user journeys (homepage, checkout funnel, product pages, navigation)🌿 Launch of a New E-commerce BrandDefinition of digital identity (positioning, tone, visual universe)Creation of the sitemap, page templates, and product storytelling
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Education
- Bachelor in Business AdministrationOMNES EDUCATION - INSEEC2021
- Entrepreneurship and Innovation ManagementEM LYON2022