Freelancer profile translated to English.

Description

Hello,

Dynamic, rigorous and involved. I am passionate about E-commerce in which I have been working for 15 years now.

I have had several experiences in various sectors of activity and companies of different sizes (LAFUMA, OXBOW, BEABA, REDCASTLE).

My goal is to help you increase turnover.

As a Digital & E-commerce consultant, I can intervene on the following missions:

Digital marketing

- Audit of your e-commerce site and proposal of action plan

- Definition of e-commerce strategy, commercial animation and CRM

- Digital communication strategy (Site, social networks)

- Acquisition strategy: SEO, SEA, Affiliation

Project management

- Drafting of specifications

- Monitoring of site redesign or creation project: Shopify, prestashop

Analysis and advice

- Analysis of your statistics and implementation of corrective actions

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BEABA
Digital Project Manager, E-CRM & E-business
RETAIL (SMALL BUSINESS)
September 2014 - March 2018 (3 years and 7 months)
Paris, France
• E-business
Launch and animation of E-commerce stores (BEABA & RED CASTLE).
Proposal of a commercial animation plan
Management of Web Marketing and traffic acquisition campaigns (SEO, SEA, Affiliation)
Management and monitoring of E-marketing budgets
Implementation and commercial development of our brands on the Marketplaces: LaRedoute, Darty, SoTrendoo
Regular reporting and KPI monitoring

• Projects
Redesign of corporate sites
Launch of BEABA & MOI mobile application
Launch of E-commerce sites FR, ES and UK
Implementation of web to e-store & store BTB tool (Commerce connector)

• E-CRM and brand relationship policy
Scenarios and collection form
Launch and monitoring of various emailing programs
Implementation of a collection plan

• Social media, branding and partnerships
Creation and animation of content: BEABA NUTRITION Program
Social media: Strategy and agency management
Development of partnerships: Boxes dedicated to childhood, contests, visibility (blogs)
Project management E-commerce Web marketing
LAFUMA
E-boutique Manager LAfuma, Oxbow and Le Chameau
SPORTS
January 2009 - April 2014 (5 years and 3 months)
Paris, France
• Marketing:
Creation and proposal of a multi-channel commercial animation plan
Management of promotional operations and CRM (Loyalty program, Sales), Contests.

• Projects:
Implementation of customer satisfaction surveys and customer reviews
Management of external partnerships: Marketplaces (La redoute, Zalando, Rue du commerce)
Pilot the project to launch the sites www.lechameau.com (2010-2012) / www.ober.fr (2012-2013)

• Product catalog management:
Selection and purchase of items per season – Supply management
Taking charge of product shooting
E-merchandising

• Reporting: Reports and analysis of various indicators
E-commerce Web marketing Project management CRM

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MBA E-BUSINESS :Expert en stratégie Digitale
ESG
2015
- Marketing digital, CRM et social media - SEO/SEA - Gestion de projets méthode Scrum - Application Mobile

Marketing Consultant

Digital Project Manager

Marieme Diouf

E-commerce & CRO specialist

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