Marie Mallet

Market analysis & product strategy – Building coherent cosmetic ranges through competitive intelligence, trend analysis, and regulatory compliance (EU/FDA). R&D & innovation coordination – Co-developing technical, sensory, and high-performance formulas based on active ingredients. Marketing & sales tools – Defining product positioning, creating launch materials (talking points, product sheets, training kits) to support sales teams. Project management & cross-functional coordination – Overseeing collaboration between R&D, sales, and marketing from brief to launch. Client relations & brand image – Presenting offerings at trade shows and strategic meetings to generate leads, strengthen partnerships, and increase company visibility.

Marketing brief & product strategy – Writing briefs aligned with client expectations (claims, formats, ingredients) to guide product development. Sales tools & customer support – Creating sales presentations and technical materials that highlight product differentiation and strengthen customer relationships. Content & brand image – Structuring and organizing marketing content to enhance the professional image and visibility of EUROWIPES. Project coordination – Collaborating with R&D, regulatory, and production teams to ensure successful execution of client projects.

Market watch & strategic analysis – Conducting in-depth studies on active ingredient trends and competition to guide product innovation. Inspirational content & storytelling – Creating trend books and technical marketing materials to inspire clients and showcase SEPPIC's expertise. Digital strategy – Developing and implementing a digital content plan to enhance online visibility and client engagement. Training & sales team support – Leading training sessions and providing storytelling tools to improve the promotion of innovations.