Freelancer profile translated to English.
Back to original languageAbout Mariem
Are you using HubSpot or looking to implement it to structure your CRM, automate your marketing, and improve your sales performance?
I help you implement, optimize, and leverage HubSpot (Marketing, Sales & Service) to generate more leads, convert them better, and effectively manage your business.
👉 What I bring you concretely:
A structured and clean CRM (data cleaning, property creation, segmentation)
Automated marketing & sales processes (workflows, lead scoring, nurturing)
High-performing campaigns (emailing, landing pages, CTAs, forms)
A clear and effective sales pipeline
Trained and autonomous teams on HubSpot
👉 My added value:
✔ Dual strategic and operational expertise (I don't just advise, I execute)
✔ Data-driven, results-oriented approach (conversion, revenue, performance)
✔ Ability to simplify HubSpot and adapt it to your business
✔ Experience in both B2C & B2B environments
👉 Types of projects I regularly manage:
Complete HubSpot implementation
Taking over and optimizing an existing CRM
Setting up marketing automation & workflows
Structuring the sales pipeline
Creating emailing campaigns & lifecycle scenarios
Team training (Marketing, Sales, Service)
CRM Audit & improvement recommendations
🔔 Objective: Save you time, structure your growth, and maximize your ROI.
🌍 100% remote
🗣️ Bilingual French & English
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- DIGITALISIMCRM & Digital Marketing Project ManagerSeptember 2024 - March 2026 (1 year and 6 months)Full deployment of HubSpot (CRM, Sales, Marketing, Service).Advanced workflows: onboarding, activation, retention, churn.Segmentation, lead scoring, nurturing (+22% open rate, +15% conversion).HubSpot ↔ ERP / business tool integrations.Structuring pipelines & data quality.Sales/Marketing/Service Dashboards: conversion, cycle, forecast.Sales/Marketing/Service Automation: attribution, follow-ups, scoring.Quotes & contracting (HubSpot + signature)Training Sales/Marketing/Service teams on HubSpot.Project monitoring: strategic, operational, synchronization with business tools
- Xperience MetricsCRM & Digital Marketing ManagerAugust 2023 - September 2024 (1 year and 1 month)CRM campaigns and automations on Klaviyo and HubSpot.WebmasteringImplementation of growth automation strategies combininglead scraping (Apollo, Dropcontact)Social media and WordPress content management and creation
- SNCFCRM and 360 Communication SpecialistTRANSPORTATIONSeptember 2022 - August 2023 (11 months)Lyon, FranceStructuring B2C customer journeys (email, SMS, push) andmarketing automation optimization.KPI monitoring: activation rate, re-engagement, average customer journey duration.Implementation of Google Sheets & Data Studio dashboards. →30% reduction in analysis time.
Reviews
Fabio
AWKJ
Reviewed on 5/3/2024
Very competent, responsive and attentive to my needs, Mariem handled my request quickly and efficiently.
I recommend her and would not hesitate to use her services again in the future if the opportunity arises!
Thank you again and good luck!
B
Blanche
Blanche Bucaille
Reviewed on 5/2/2024
Mariem was very involved and competent in this mission. Thank you very much for your support!
Recommendations
FU
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Education
- MBA Communication and Digital MarketingMBway2022MBA Communication and Digital marketing
- Master's Degree in Sector Management - International Business & Intercultural ManagementAvignon University2021Master Management Sectoriel - Commerce International & Management Interculturel