MAFreelancer profile translated to English.
Back to original languageAbout Marielyse
Expert in digital strategy, growth marketing, and automation, I support VSEs, SMEs, and startups in their digital transformation and the deployment of innovative solutions. I focus on structuring customer acquisition (SEO, social media, conversion funnels), implementing CRMs and no-code tools, behavioral analysis (buyer journey, UI/UX), and performance optimization through KPIs and OKRs. Passionate about the impact of digital on usage, I design tailor-made strategies to enhance visibility, operational efficiency, and sustainable growth.
French
Fluent
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km), Dijon (up to 50km), Lyon (up to 50km), Nancy (up to 50km)
Experience
- Sylog conseilMarketing and Digital Projects Advisor and ConsultantDecember 2023 - Today (2 years and 7 months)Paris, France🚀 Growth Strategy & Digital Marketing
- Design and execution of growth strategies for small businesses and freelancers.
- Development of marketing strategies: social media, SEO, sales funnel.
- Creation of content strategies and organic growth on social media.
- Market research and competitive analysis to adjust positioning.
- Review and optimization of the buyer journey.
- Strategic positioning, digital marketing, and sales funnel structuring.
- Support for entrepreneurs in stabilizing their business and scaling up.
🔧 Automation, AI & Digital Tools- Automation of processes with no-code tools and AI solutions.
- Implementation and optimization of CRMs adapted to business needs.
- Consulting and coaching in artificial intelligence: use cases, tool selection, operational deployment.
- Optimization of the product journey.
- Performance monitoring through KPIs and OKRs.
📣 Communication, Facilitation & Fundraising- Facilitation of digital workshops and webinars for executives and VSEs.
- Development of pitch decks for investors and conducting fundraising campaigns.
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Education
- Master's DegreeIAE Dijon2023Business Intelligence - Behavioral and digital economics for efficient management, marketing