Marie-Lydia Kodok

Definition and approach of the B2B marketing strategy and the company's digital visibility development characteristics, acquisition structure, and new business opportunities.

Conducting marketing audits and diagnostics, analyses, SWOT analyses, and persona creation for information gathering and action orientation.

Designing and optimizing landing pages, website management, and conversion funnel structure.

Developing the editorial strategy and producing SEO and LinkedIn content to enhance organic visibility and brand credibility.

Implementing tracking, conversion monitoring, and performance analysis with the help of GA4, Google Tag Manager, and Looker Studio.

Creating repositories, formulating recommendation strategies, and coordinating internal teams for digital transformation and artificial intelligence projects.