Freelancer profile translated to English.
Back to original languageAbout Marie-Loup
With 10 years of experience in Digital Marketing as an E-commerce Manager within agencies and fashion and luxury brands, I now help companies achieve their goals by implementing digital strategies adapted to each profile.
I also support you in the operational aspects: setting up reporting, emailing, CMS management, process optimization, etc...
Looking forward to supporting you in your next challenges ;)
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- CMI FRANCEE-Commerce / Digital Marketing ConsultantPRESS AND MEDIAApril 2023 - Today (3 years and 3 months)Participation in the launch of **Box by ELLE**, the first Beauty & Lifestyle box by ELLE Magazine:-> Eshop Site **https://box.elle.fr**: Content creation (Video, FAQ, Visuals...), Transactional Email writing, Site testing-> Promo Plan: Adaptation of Display and Print formats for CMI group publications (ELLE, ELLE A TABLE, ELLE DECO, ELLE ART & DECO, VERSION FEMINA, TELE 7 JOURS, PUBLIC), Google Ads creation, Promotional emails-> Other: Creation of the satisfaction questionnaire for the 'Prix Coups de Coeur' awards, Campaign and packshot shooting organization, Launch party organizationSiteLe Coffret la Lettre d'Ines(monthly box subscription by Ines de la Fressange):-> Audit and implementation of an action plan for the site: features, UX/UI, product offering-> Participation in the brand's marketing strategy-> Activation of development levers to strengthen brand acquisition and awareness
- Labyrinthe ParisE-Commerce / Digital Marketing ConsultantLUXURY GOODSJanuary 2023 - December 2023 (11 months)Product Owner / Creation of the Eshop site for the high-end jewelry brand Labyrinthe Paris:- Partner search (ERP, carriers, logistics providers, digital agencies...)- Definition of Eshop features and participation in site mock-up creation- Monitoring of site development - on Shopify - with development agency and web designer- Creation of site content: sitemap, product pages, footer- Shipping packaging sourcing- Commercial: definition of the product offering for the Eshop
- Maison MichelE-Commerce ManagerLUXURY GOODSMarch 2022 - December 2022 (10 months)Paris, France- Definition of e-commerce strategy, KPI analysis and optimization- Purchase and merchandising management for the website and for Farfetch- Website feature evolution according to market best practices- Deployment of SEA strategy in line with the commercial animation plan- Supervision of Farfetch management: product catalog, stock, offers
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Management International Marketing & Business DevelopmentSkema Business School2014
- MSc in Luxury & Fashion ManagementSkema Business School2014