Freelancer profile translated to English.
Back to original languageAbout Marie-Lou
Fractional CMO for SMEs & B2B scale-ups
I help B2B leaders (from âŹ1M to âŹ100M revenue) structure their marketing & growth strategy to accelerate their growth in the AI era.
I work in two ways:
**- Fractional CMO**, I integrate into your team to lead the marketing strategy: positioning, acquisition, distribution, branding, systems, marketing team management.
- Marketing & Growth Advisor,I provide concrete strategic solutions through bi-monthly workshops to unlock your acquisition, distribution, or growth.
I work on a monthly retainer basis for a minimum of 6 months. No missions shorter than 3 months.
What I bring differently:
Strategic vision (HEC Paris, +10 years in B2B marketing) combined with advanced mastery of AI applied to marketing. Every system I implement is designed to last and perform without depending on me in the long run.
+90 SMEs and scale-ups supported: Meero, Alma, Toucan Toco, TAK/Exomind, OpenMinded (acquired by Accenture), +20 startups at Station F, and numerous consulting firms, IT service companies, and B2B service businesses.
Typical results:
- x3 on the sales pipeline by structuring acquisition at TAK
- From 0 to 10 leads/day (5 SQL/day) in 80 days
- From 0 to 4,000 members in a B2B community
My approach is based on three pillars:
1ïžâŁ Building sustainable marketing & growth systems
2ïžâŁ Deep empathy with the target persona
3ïžâŁ Creativity in content and branding
I lead talent and strategy, and I get my hands dirty with tools when needed: dashboards, outbound messages, content strategy, AI skills, etc.
Who I'm a good fit for:
- Leader of a B2B SME or scale-up
- Marketing budget of at least âŹ5,000/month
- A team (even small) or the willingness to build one
- You are looking for a strategic partner, not an executor
Let's discuss: calendly.com/marieloughr/30min
My website: marielougirard.com
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- UrbanHouse360 (Agence)Qualified Lead GenerationREAL ESTATEAugust 2024 - Today (1 year and 10 months)Toulouse, FranceQualified lead generation for a real estate agencyDeployment of a multi-channel system to attract sellers and buyers:âą Targeted Meta Ads campaigns to capture local leads with high intentâą LinkedIn strategy to position agents as experts and generate contact requestsâą Instagram strategy focused on awareness, social proof, and local engagementâ Result: continuous flow of qualified leads, x600 visibility for properties, and improved conversion rates.
- Skill Hunter (Cabinet de recrutement)Sales Machine ImplementationHUMAN RESOURCESJanuary 2024 - April 2024 (3 months)Paris, France+50% more people contactedThree times the response rate to approaches11 appointments booked per week3 new clients and 7 deals in the "To Close" stage during the support periodTestimonial:"We discovered and integrated new tools and methodologies into our process that transformed our sales approach.This skill upgrade quickly translated into concrete results with several new clients signed after a few weeks.More broadly, our prospecting efficiency has reached a new level, allowing us to focus our energy on what matters most: finding the best talent for our partners!"Florent, Co-founder of Skill Hunter
- TAK (Agence & ESN)Sales & Inbound Marketing Machine ImplementationDIGITAL AND ITJune 2022 - March 2024 (1 year and 9 months)Paris, FranceImplementation of a complete Sales & Inbound Machine:âą Multichannel outbound campaigns & automationâą Generation of hot lead lists via weak signalsâą Sales acceleration through targeted growth actionsđĄ LinkedIn & Content Strategy:âą Creation and distribution of expert content to generate interestâą LinkedIn profile optimization + engaging publication strategyâą Lead magnets + appointment booking conversion funnelđŁ Launch of a specialized media & live events platformâą Building a Product community: +10,000 membersâą Webinars & events to attract qualified decision-makersđ„ Marketing/Sales Alignment:âą Training and support for teams on tools & methodsâ Results: x3 qualified inbound appointments, enhanced visibility, engaged community of +15k experts, scalable process
Reviews
Recommendations
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Education
- HEC Paris - Master in Project ManagementHEC Paris2014Finance - Stratégie - Marketing - Management interculturel - Supply chain - etc. Certificat Transformation digitale
- Master MIAGE - Computer EngineeringMIAGE Toulouse2013Formation d'ingénieur SystÚme d'Information Méthodes Informatiques Appliquées à la Gestion
Certifications
- Google AdWords FundamentalsGoogle2018