Freelancer profile translated to English.
Back to original languageAbout Marie-Lou
Hello! I'm Marie-Lou, a Brand & Digital Designer. I help restaurants, cafes, hotels, and lifestyle brands create a complete, coherent, and memorable visual identity that stands out and attracts their customers. My goal is to transform your ideas and your universe into high-performing and harmonious designs, across all your digital and print media.
What I can offer you:
• Visual identity creation (logo, graphic charter, brand universe)
• Print and menu design (flyers, posters, packaging…)
• Social media design and art direction (Instagram feed, templates, visual content)
• Web design and UX/UI (showcase websites, e-commerce)
• Email marketing & CRM (Klaviyo, Omnisend: newsletters, flows, performance optimization)
What sets me apart:
I combine creativity, strategy, and digital to ensure every project is not only beautiful but also effective. I know how to design a complete and coherent brand, from the logo to the user experience, while integrating performance analysis to maximize your results.
Types of projects I usually handle:
Complete visual identity redesign or creation
Menu and print design for restaurants and cafes
Instagram feed and social content design and harmonization
Website and online store creation or optimization
Email marketing and CRM campaign setup
If you want a brand that visually stands out and attracts customers while performing well digitally, I'm here to bring your projects to life.
French
Native or bilingual
English
Conversational
Can work on-site
Aix-les-Bains (up to 50km)
Experience
- PÉCHÉ CRÉATIFBrand & Digital Designer — Visual Identity, Social Media & WebCONSULTING AND AUDITSOctober 2022 - Today (3 years and 8 months)Aix-les-Bains, FranceAt Péché Créatif, I help brands, restaurants, hotels, and lifestyle projects create and develop their visual identity.I work on complete branding projects, conceptualizing coherent and impactful brand universes, from concept to final deliverables.My responsibilities include:• Visual identity creation (logo, graphic charter, art direction)• Print material design (menus, flyers, posters…)• Social media design (templates, Instagram feed, visual content)• Web design (showcase and e-commerce websites)• Implementation of email marketing strategies (Klaviyo, Omnisend: flows, newsletters, performance analysis)My approach is both creative and strategic: each project is designed to strengthen brand image and improve customer experience.I work across various sectors, with a particular affinity for the food, hospitality, sports, and wellness industries.
- dalloyauDIGITAL MANAGERRESTAURANTS AND FOOD SERVICEJune 2022 - December 2022 (6 months)Paris, FranceAt Dalloyau, I contributed to the development of the brand's digital image by combining strategy, content creation, and art direction.I was involved in defining the digital strategy, aiming to enhance brand visibility and support e-commerce site performance.My responsibilities included:• Art direction and coordination of visual content (photo shoots, product launches, digital asset creation)• Design and management of e-marketing campaigns (newsletters, CRM) with a focus on both aesthetics and performance• Development of the digital visual universe in line with brand image• Collaboration with internal teams to produce creative content aligned with marketing highlightsI also participated in global digital communication, including:• Brand image management across digital platforms• Establishing collaborations with partners, brands, and influencers, ensuring visual and editorial consistency✨ An experience that allowed me to develop a comprehensive approach, at the intersection of design, marketing, and brand experience.
- PANE VIVO360 COMMUNICATION PROJECT MANAGER (IN/OFF LINE)RESTAURANTS AND FOOD SERVICEJune 2021 - June 2022 (1 year)Paris, FranceAt Pane Vivo, I contributed to the development of the brand image and digital presence by combining strategy, content creation, and art direction.I participated in the design and implementation of global communication (online and offline), with a particular focus on visual consistency and brand experience.My responsibilities included:• Art direction and content creation for digital platforms (social media, newsletters)• Development and harmonization of the brand's visual universe• Coordination of creative projects with various teams (production, communication, partners)• Implementation and monitoring of e-marketing campaigns with a focus on both aesthetics and performanceI also worked on:• Management of collaborations and partnerships (brands, influencers), ensuring brand image and creative consistency• Development of new projects, notably the "Casa" subscription service, from conception to follow-upAn approach complemented by performance analysis (points of sale, marketing campaigns, digital) to continuously optimize implemented actions.A cross-functional experience, blending design, strategy, and brand development in an entrepreneurial environment.
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Education
- Master's in Strategic Planning and Design ThinkingSup de Pub2022M2 Planning Stratégique et Design Thinking
- BachelorInstitut Paul Bocuse2025Bachelor