Freelancer profile translated to English.
Back to original languageAbout Marielle
After 10 years of employment and experience in marketing & branding, I support companies - from start-ups to large groups - in structuring their marketing strategy, rebranding, optimizing their performance, but also in deploying their marketing plan.
Whether you have a marketing structure or not yet, I help you implement your short-term and long-term marketing levers.
✅ How I help you concretely:
- Assistance in structuring your marketing departments
- Conducting comprehensive marketing audits (offering, market, positioning, messaging)
- Development of tailor-made marketing strategies: branding, acquisition, loyalty
- Management and creation of performance dashboards for clear and actionable monitoring
- Marketing budget management: setup, monitoring, and optimization of expenses
- Marketing coaching to upskill your teams
💡 My added value?
A strategic and operational approach, stemming from 10 years of field experience in demanding environments. I speak the language of executive teams and operational teams. My goal: align your vision with efficient, measurable, and sustainable execution.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Mon Petit PlacementCMO / Marketing DirectorBANKING AND INSURANCEJuly 2024 - Today (2 years and 1 month)Lyon, France
- Structuring of the marketing department & recruitment
- Audit and proposal of a new marketing strategy to the board
- Definition and management of the annual marketing-communication roadmap
- Overhaul of the brand platform & website
- Orchestration of 360° brand campaigns
- Management of budgets, deadlines, and associated KPIs
- Optimization of digital performance & growth marketing
- Management of a team of 5 people (Growth/Brand)
- CityscootHead of Marketing & Brand (Europe)TRANSPORTATIONJanuary 2021 - April 2024 (3 years and 3 months)Paris, France
- Definition & implementation of European roadmaps
- Overhaul & repositioning of the Cityscoot brand
- Management of 360° campaigns & acquisition campaigns with a budget > €1M/year
- Definition of loyalty & acquisition strategies
- Management of agencies, budgets, and KPIs
- Management of 6 people
- Close collaboration with product/tech
- E. Leclerc VoyagesMarketing & Communication ManagerTRAVEL AND TOURISMJanuary 2018 - January 2021 (3 years)Ivry-sur-Seine, France
- Definition & management of the online and offline marketing calendar
- Overhaul of the brand platform in conjunction with BETC
- Management of annual marketing-communication budgets (€1M)
- Development of agency concepts & trade marketing (POS displays)
- Management of the creative studio & social media manager
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Education
- Preparatory ClassLycée du Parc2011Classe Préparatoire