Freelancer profile translated to English.
Back to original languageAbout Marie
After more than 5 years leading the strategy and campaigns of high-profile FMCG brands, I now put my passion and expertise at the service of agile brands to make them shine.
🌟
I help brands structure a clear brand strategy and activate campaigns that generate preference and growth.
👉 What I can do for you:
1️⃣ Clarify your brand strategy
When: launch, repositioning, loss of traction
- Brand positioning & platform
- Key messages & territories of expression
- Launch strategy (product / offer / innovation)
- Actionable roadmap for 3 to 6 months
2️⃣ Structure and activate your communications
When: you need impact, not just visibility
- Audit & redesign of your ecosystem (social, content, paid, CRM, SEO…)
- Translation of the brand platform into content strategy (pillars, concepts, formats, and cross-channel consistency)
- Design & deployment of 360° campaigns (social, influence, paid, PR, event…)
- Management of agencies/partners & content production
- Performance monitoring & optimization (ROAS, engagement, conversion…)
3️⃣ Outsourced Head of Brand
When: you need a senior profile without full-time recruitment
- Structuring your marketing, brand & communication strategy
- Prioritization of actions & investments
- Coordination of teams & partners
- KPI monitoring & performance management
❤️ My favorite universes
- Product launches & experiences
- Food & Beverage
- Sport & wellness
- Health, nutrition & supplementation
📩 Explain your context and challenges, and let's see how I can help you !
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 10km)
Experience
- FREELANCEBrand & Content LeadNovember 2025 - Today (9 months)Paris, FranceBrand & content strategy - B2B SaaSPodcast launch strategySocial media editorial planning: Post types, frequency, touchpointsContent ecosystem recommendations: Formats, creative ideas, CTAs, visual identity principles.Community Manager - Restaurant OpeningTone of voice definitionContent production (Stories, Reels, Carousels)Meta editorial planningInfluencer seeding
- MondelezBrand ManagerAGRICULTUREJanuary 2023 - December 2024 (1 year and 11 months)Paris, France- Redesign of the LU brand platform (8 TV commercials + digital, press & outdoor content)- Omnichannel & Paid media strategy: Brand relaunch Q3 2024 (Meta, Google, Tiktok, Snapchat, TV, e-commerce, influencer, UGC, OOH)- Management of 360° campaigns: Before Q3 2024- Redesign of brand visual identity + Packaging redesign for 93 references- Budget management- Daily management of 1 person+10% demand // +7 places in French favorite brands ranking // +1.7 points market share // Silver medal at the 2025 Strategy Design Grand Prix.
- MondelezJunior Brand ManagerAGRICULTUREJanuary 2021 - December 2022 (1 year and 11 months)Paris, France- Adaptation & launch of the communication platform for France Q1 2022- Launch of innovation: Belvita Soft Bar (TV, social, Instore)- Belvita Chocolate renovation launch (TV, social, influencer, OOH)- Influencer strategy: Breakfast campaigns- Social media strategy: affinity campaign of 32 content pieces.- E-commerce & CRM (consoregia, luckycart, infinity advertising, catalina)- Packaging redesign for 23 references- Brand & competitor data and performance analysis- Sell-in forecasts
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Education
- CERTIFICATION RS6479Mantra2026Growth Hacking & IA : Déployer et Concevoir une stratégie d'acquisition client digital en Startups et PME.
- MASTER INTERNATIONAL MARKETINGSkema Business School2019MASTER INTERNATIONAL MARKETING