Freelancer profile translated to English.
Back to original languageAbout Marie
Brand Enhancer │ I help authentic and passionate brands reveal themselves on social media 🧡 Fashion • Cosmetics • Lifestyle.
✹ ALL BRANDS HAVE GREAT STORIES TO TELL
Brands today need more than a website and a logo...
To stand out, you need a combo that combines creative strategy and remarkable branding.
From visual identity to social media... How about being clear and targeted?
Do you want to make your brand known? Are you looking to connect your story with your identity? To be consistent? To define your voice and be "totally you" in the digital space?
I help you create and reinvent your brand, stand out, and get noticed,
through communication that reflects you.
✹ ABOUT
After a background in communication, digital marketing, and a lot of self-taught learning, I started my own business in January 2018. Romie was born in 2021, following a personal need: to rewrite the course of my story and that of my company... Over time, my profile and skills have been refined, and I found the perfect mix: combining my interests and making my passion my daily profession! Truly passionate about digital and "Made in France", I am a big fan of authenticity and I believe that brand creation must be thoughtful to make it a bold representation, with a unique voice and style.
French
Native or bilingual
English
Conversational
Italian
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- REGARDS UNIQUESProject Leadership • Project Management • Creation of Communication Materials // OpticsMEDICALJanuary 2025 - Today (1 year and 7 months)Le Pian-Médoc, FranceMISSIONSProject Management• Steering and coordination of the overall brand identity creation project for Regards Uniques.• Monitoring of the different project phases (naming, visual identity, communication materials, website).• Interface between the different service providers (graphic designer, web developer, SEO consultant…).• Development of the strategy and needs related to website creation.• Organization and monitoring of exchanges to ensure deadlines and client expectations are met.Creation of Communication Materials• Business Card: Graphic design and layout of a professional business card, aligned with the company's new visual identity.• Flyer: Creation of a promotional flyer highlighting Regards Uniques' services and offers.
- YOGA POPCommunity Management • Social Media Management // Well-beingHEALTH AND WELLNESSJanuary 2025 - Today (1 year and 7 months)Bordeaux, FranceMISSIONS• Redesign and optimization of the Instagram account and Facebook page.• Information and sector monitoring.• Creation of the editorial line and digital strategy.• Creation of the Instagram feed.• Development of the editorial line• Hashtag strategy.• Content programming on platforms.• Creation and management of stories and reels.
- YOGA POPSocial Media Strategy // Well-beingHEALTH AND WELLNESSNovember 2024 - January 2025 (2 months)Bordeaux, FranceMISSIONS• Evaluation of existing social media performance (Instagram, Facebook, etc.).• Audience analysis and identification of target personas.• Benchmark of competitor strategies and best practices in the well-being and yoga sector.• Development of an editorial line aligned with the brand image.• Creation of a content calendar (publications, stories, reels, lives).• Selection of formats and types of content adapted to the audience (videos, carousels, inspiring quotes, etc.).• Definition of KPIs to measure performance.• Implementation of captivating storytelling to strengthen the community.• Development of a brand ambassador strategy.• Analysis of content and campaign performance.• Strategic adjustments based on results obtained.• Recommendations to improve engagement and conversion.
Recommendations
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Education
- BTS CommunicationCFSA AFTEC2016Met en œuvre et suit des projets de communication (conduite de projet, relations techniques avec les prestataires...) Conseille, et gère les relations avec les annonceurs (vente de solutions de communication, achats de prestations) Réalise la veille opérationnelle (recherche et production d'informations, enrichissement et/ou amélioration d'un système d'information).
- Bachelor in Marketing Project ManagementESTACOM Bourges2017Le Bachelor Creative Marketing & Web Strategies forme des chefs de projet marketing dotés d’une forte culture client et innovation, capables de mettre en œuvre des plans marketing novateurs et engageants on et off-line.Diplôme reconnu par l’Etat de niveau II (Bac +3) inscrit au Répertoire National des Certifications Professionnelles (RNCP) par arrêté ministériel du 15 novembre 2011.