Freelancer profile translated to English.
Back to original languageAbout Marie
✨ Passionate about Marketing in the beauty sector
👩🏽💻 +7 years of experience in Marketing, Digital, and Communication
🤳🏼 Tiktok & Instagram content creator
👯♀️ Managed a community of 50K followers
💆🏼♀️ Skincare & haircare beauty expertise
Why hire me?
💪 My #1 asset - A solid 6-year experience in the cosmetics industry, holding the position of Marketing & Communication Manager for the leading hairdressing group.
Creative, dynamic, and proactive, I will guide you from the conception to the execution of your Marketing & Communication strategy, meeting your needs and objectives.
📱 Always on the lookout for new trends, I am happy to put my expertise at your disposal.
✅ Responsive, I reply in less than 2 hours
My skills:
🎬 Creation of content for social networks (Instagram Reels, Tiktok, Youtube Shorts)
🚀 Audit of your social networks
🖥 Tailored training, advice, and coaching
My references: Jean Louis David, Coiff&Co, Atelier Intermède, Trew Cosmetic, Normaness & Wild
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Trew CosmeticMarketing, Digital & Communication DirectorFASHION AND COSMETICSJanuary 2022 - August 2022 (7 months)Rennes, FranceSector: Natural, vegan, and French-made cosmetics 💄Start-up member of French Tech (Brittany region).Creation and management of the Marketing & Communication department.Marketing Strategy & Operational Management:Creation and management of the annual strategy and action planCreation of key events to boost B2B / B2C salesDeployment and support of sales toolsProduct development (15 references)Communication:Creation and management of the annual strategy and action planImplementation of the first influencer campaigns (4 campaigns - 100 influencers)🧡 Creation of a collaboration with influencer EnjoyPhoenix / Marie LOPEZ (6M followers on Instagram)🚀 Launch of the TikTok RS strategy (+2K followers in 3 months)🚀 Management of Facebook, Instagram & Linkedin strategy (+10K followers in 3 months total) Production of two Brand Content piecesWeb & Digital:Development of a new 100% optimized website (Shopify)SEO and SEA referencingManagement of local digital operations: Google Ads, Facebook Ads, Instagram Ads & TikTok Ads
- Provalliance (Groupe Franck Provost)Marketing & Communication ManagerFASHION AND COSMETICSJanuary 2017 - December 2021 (5 years)Paris, FranceSector: Cosmetics - Haircare 💇🏻♀️Provalliance, European leader and world number 2 in hairdressing.Brand Portfolio: Jean Louis David, Coiff&Co, Maniatis Paris, Intermède, and The Barber CompanyDefinition of the annual Marketing/Communication strategy and plan for the 5 brandsMarketing Strategy & Operational Management:Definition of annual strategies and action plans Management of 1,410 salons (in France & internationally)Management of salon Marketing promotionsHaircare and skincare product development (+300 references)Trade Marketing with partners L'Oréal Professionnel, Redken, Kérastase, Wella, and Keune✨ Creation and implementation of the strategy to improve and transform customer experienceWeb & Digital:Editorial content supervision💕 Creation of co-branding campaigns: collaboration with influencer Carla Ginola (500K followers) for the 60th anniversary of the Jean Louis David brandWebsite management and optimization SEO referencingManagement of local digital operations: Google Ads and Facebook Ads
- PUIGJunior Product ManagerLUXURY GOODSJune 2016 - December 2016 (6 months)Île-de-France, FranceSector: Luxury Cosmetics - PerfumesBrand: Nina Ricci 🍎Management and execution of product development projects for the L'Extase and L'Extase Middle East Marketing franchisePerfume Development Marketing:Conception of 360° storytelling (concept, product, communication, GWP/Goodies)Briefing perfumers (Fragrance Houses: Givaudan and Takasago)Packaging creation and management of creative agencies & model makersParticipation in conceptual and creative development (inspirations, iconography, names) Creation of Brand BooksAnalysis and competitive intelligence of the perfume market
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Education
- Master 2 (M2), Marketing / CommunicationRennes Business School2016Master 2 (M2), Marketing / Communication
- Bachelor of ManagementFrance Business School (Brest)2013Bachelor of Arts (B.A.), International Business à Cardiff Metropolitain University (UWIC)
Certifications
- Fundamentals of Digital MarketingGoogle Digital Garage2020