Freelancer profile translated to English.

Description

I manage Meta Ads campaigns that generate measurable results — qualified leads, controlled cost per acquisition, optimized ROAS. I handle everything from strategy to execution: account structure, audience creation, ad copywriting, A/B testing, and reporting.

My positioning is precise: I work with international real estate agencies and companies that want to scale their acquisitions via Facebook and Instagram Ads. I manage accounts with budgets from €1,000 to €30,000/month, in France, the United States, and internationally.

My method: no campaigns launched blindly. I start by auditing the existing situation (or laying the groundwork if you're starting), I build a campaign structure adapted to your conversion funnel, and I monitor performance week by week with clear reports.

What I cover:

Existing Meta Ads account audit

Campaign strategy and structure (TOFU / MOFU / BOFU)

Visual & copy creation and testing

Targeting, custom and lookalike audiences

Continuous optimization + monthly reporting

For whom?

Real estate agencies, developers, e-commerce businesses, and SMEs that want concrete results on Meta — not impressions, but conversions.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Angers (up to 50km), Paris (up to 50km), Nantes (up to 50km), Tours (up to 50km)

Agence immobilière internationale — marché Franco-Américain (confidentiel)
Meta Ads Consultant – Facebook & Instagram Campaign Management
REAL ESTATE
January 2024 - Today (2 years and 7 months)
Paris, France
Comprehensive management of Meta Ads campaigns for an international real estate agency specializing in the French-American market.
Scope of work:

Strategy and structuring of Facebook & Instagram Ads campaigns (budgets €3,000 – €8,000/month)
Creation and segmentation of audiences: cold targeting, retargeting, Lookalike audiences
Writing ad copy and creative briefs for visuals
Continuous A/B testing on headlines, visuals, and formats
Weekly performance optimization and bid adjustments
Monthly reporting and strategic recommendations

Specific context:

Campaigns focused on qualified lead generation in a bilingual market (FR/EN), targeting European clients looking to invest in the United States. Conversion funnel adapted to a long decision-making cycle, typical of international high-end real estate.
Meta Ads Facebook Ads Instagram Ads Instagram Marketing
Opérateur immobilier Franco-Américain
Meta Ads Consultant – Facebook & Instagram Campaign Management
REAL ESTATE
April 2018 - Today (8 years and 4 months)
Miami, Floride, États-Unis
Comprehensive management of Meta Ads campaigns for an agency specializing in real estate investment in Florida for French and European clients.
Scope of work:

Strategy and structuring of Facebook & Instagram Ads campaigns (budgets €3,000 – €8,000/month)
Creation and segmentation of audiences: cold targeting, retargeting, Lookalike audiences
Writing ad copy and creative briefs for visuals
Continuous A/B testing on headlines, visuals, and landing pages
Weekly performance optimization and bid adjustments
Monthly reporting and strategic recommendations

Specific context:

Campaigns focused on qualified lead generation in a French-American market, with conversion funnels adapted to a long decision-making cycle (international high-end real estate).
Social Networks Facebook Ads Instagram Ads Instagram Marketing Advertising
AGENCE22
Founder & Meta Ads Consultant | International Real Estate
CONSULTING AND AUDITS
November 2020 - Today (5 years and 9 months)
Angers, Pays de la Loire, France
AGENCE22 is my freelance structure specializing in two complementary activities: Meta Ads campaign management for international real estate agencies, and real estate transaction consulting for unique properties in the West of France (castles, luxury properties).
Meta Ads – Facebook & Instagram Campaign Management

Management of Meta advertising accounts for real estate agencies operating in France, the United States, and internationally
Campaign strategy, acquisition funnel structuring, audience and Lookalike creation
Copywriting, creative briefs, A/B testing, and continuous optimization
Budgets managed: €3,000 – €8,000/month per client
Clients: French-American real estate agencies (Florida market, rental investment)

Real Estate – Transaction & Consulting

Mandated real estate agent specializing in castles and unique properties (Anjou, Mayenne, Sarthe, Brittany)
Support for buyers and sellers on unique projects with high potential (reconversion, accommodation, heritage)
Expertise in French-American transactions and double taxation
Advertising Meta Ads Consulting Web Marketing Strategy