Freelancer profile translated to English.

Description

Hello!

With over6 years of experiencein profitable, long-term user acquisition, I would be happy to assist you with your digital strategy.

After 3.5 years in an agency, where I had the opportunity to work for over30 appsacross diverse verticals (gaming, fintech, dating, fitness, food, media, mobility, lifestyle, e-commerce...), followed by over a year client-side for **apps and web**, I have developed a truly global vision of the mobile advertising sector.

My versatile profile allows me to offer you my expertise on the following topics:

✔️User Acquisition Campaigns

-> Audit and strategic advice to maximize performance

-> Implementation of digital campaigns (Meta, Google, Apple Search Ads, TikTok, Snapchat, Pinterest, Spotify...)

-> Data analysis and campaign optimization

✔️Store Listing Optimization (ASO)

-> Analysis and recommendation of strategies (ranking, competition, volume...)

-> Redefinition of text and visual elements to improve indexing and conversion

-> Implementation of tests

✔️Visuals

-> Creative briefs based on benchmarks and best practices

-> Creation of static and video assets using Canva and CapCut

-> Support in managing UGC partners

✔️Tracking

-> Monitoring and analysis of data on MMPs Adjust and Appsflyer

-> Education and advice on reading and interpreting data

Feel free to contact me to discuss your needs and objectives together.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

ML expertise
Mobile Growth & User Acquisition Expert
September 2024 - Today (1 year and 11 months)
Support for digital acquisition strategies for applications, websites, and businesses.

The Bradery (private sale app and web side): UA campaign management.
ManoMano (DIY and tools app and website): UA campaign management.
Le Plein (electric charging station app): UA campaign management, support on growth strategies.
Moonz (dating app): ASO audit and redesign, UA and visual campaign management, support on growth strategies.
7Daty (dating app): ASO audit and redesign, UA campaign management.
Hevy (sports tracking app): UA campaign management.
Ruuby (beauty app): Audit and UA campaign management.
Rocapine (wellness app publisher): Support on UA and tracking strategies.
Ground To Grow (yoga and meditation studio): Support on UA strategies, visual creation.
Barcelona Experimental Photo Festival: Consulting on UA strategies and platform operations.
Vokii (audio story creation app for children): Consulting on growth strategies, ASO audit and redesign.
MonCoachTabac (smoking cessation app): ASO audit and redesign.
Ecole Gustave (construction trades school): UA campaign management.
Trot (equestrian classifieds app): UA audit and recommendations.
User Acquisition ASO App Growth Tracking Data Analysis
France Télévisions
Strategic Multichannel Coordinator & Social Acquisition Manager
December 2024 - Today (1 year and 8 months)
🎯 MISSIONS

Definition and implementation of paid strategies for the Slash digital offering
Management and optimization of awareness, traffic, conversion, and re-engagement campaigns
Development of strategies and media plans for communication service awareness campaigns
Proposal of strategies and implementation of sponsorship campaigns for France Télévisions Publicité and france.tv&vous operations
Analysis and reporting

🔢 KEY INFORMATION

Management of app (AND/iOS) and web social ads campaigns
Multi-source management: Meta, Google Snapchat, Tiktok, and LinkedIn
Data tracking on Adjust, Piano, and Kampn tracking tools
Use of PremierePro and Photoshop tools
femtasy / Pink Internet GmbH
Performance Marketing Manager
February 2024 - September 2024 (7 months)
Paris, France
🎯 MISSIONS

Definition and implementation of paid strategies promoting efficient growth
Management and optimization of lead generation, traffic, conversion, and retargeting campaigns
Creative benchmarking, monitoring of market/platform trends, and visual production
Landing page and prospect email flow management
Organic and paid content moderation
Occasional management of the organic Instagram account and video view tracking.
Cross-functional collaboration with influencer, content, CRM, and organic teams.
Analysis and reporting

🔢 KEY INFORMATION

Web social ads campaign management
Budget management of approximately 100k monthly
Multi-source management: Meta, Google, TikTok, and Snapchat
Visual production using Canva and CapCut tools
Use of Webflow and Klaviyo tools