Marie-Laure Weissenbacher

With 9 years of experience in marketing and retail project management in the world of sports and fashion coupled with training in interior architecture, I support my clients in expressing the DNA of their brand at the point of sale while maximizing their sales.

My strategic and operational background has given me a solid foundation for a pragmatic view of the challenges of retail today.

My interior architecture training and my experience in TCE site monitoring give me the necessary qualities to support my clients in the design of their retail spaces and their deployments.

Today, I offer consulting and/or operational support for the development of retail concepts and brand activation in stores.

I work mainly in the fashion, sports and cosmetics sectors on the following issues:

▪️ Analysis of retail trends and customer experience

▪️ Definition of the omnichannel and phygital customer journey

▪️ Definition of the overall customer experience at the point of sale

▪️ Digitalization of the customer experience and relationship in the store

▪️ Digitalization of sales tools

▪️ Definition of the transformation strategy of pure players in retail

From an operational point of view, I become the contact person who manages internal cross-functional communication with the various departments (marketing, sales, purchasing, logistics, etc.). Externally, I guarantee the management of service providers (manufacturers, agencies, printers, photographers, retouchers, ...) in order to successfully carry out the projects entrusted to me until acceptance.

I work mainly with marketing departments, who want to make their brand stand out from the competition, optimize their retail staging, offer customer experience ... the aim being to arouse interest and desire, and to trigger the act of purchase.