About Marie-Laure
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Experience
- FreelanceCommunication and Branding ConsultantCONSULTING AND AUDITSJuly 2018 - Today (7 years and 11 months)Paris, FranceSupport for agencies (Branding, Content Strategy) and clients (pharma, railway industry, tech, institutional...) in France and internationally:- Brand and product positioning- Brand platform- Key messages- Communication strategy- Structuring of the offer- Brand architecture- Visual identity- Commercial strategy- Product Launch- Brand content strategy- Design & Writing- PitchClients: L'Oréal, Estée Lauder, Shiseido, ACOEM, ariis, Virtuo, Médicinal, Strategic Connections Group, HM Group…
- Publicis Activ - Carré NoirClient DirectorDIGITAL AND ITMarch 2017 - July 2018 (1 year and 4 months)Paris, FranceManagement of a €1.5M portfolio with an international focus:- Design of brand strategy (brand platform / brand architecture / naming...)- Strategic creative recommendations- Project management and Team Management- PitchClients: Sanofi (local FR and international teams: Europe / Asia / Africa/ US), Samsonite, Milleis Banque (ex Barclays), Covivio (ex Foncière des Régions), Wellio, Ariane Groupe, Imprimerie Nationale...
- HM GroupMarketing ConsultantDIGITAL AND ITAugust 2016 - January 2017 (6 months)Melbourne, AustraliaHM Group is a Design and Branding studio based in Melbourne.I supported the directors in re-positioning and clarifying the agency's offer. This made it possible to develop a more precise and effective communication plan and commercial strategy. As a result, HM Group gained notoriety and diversified its client portfolio.
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Education
- Master 2 Économie et GestionUniversité Paris 1 - La Sorbonne2009