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Marie-Laure TorresMT

Marie-Laure Torres

Branding & Communication Consultant

€540/day
Paris 14e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie-Laure

Swiss army knife, agile, transversal and reactive! This is the type of support I offer. At the center is my vision of the consulting profession: listening.
To the client, their brand, the market, the competition....
I aim to provide recommendations that are as close as possible to my client's needs, and that are equally adapted to the reality on the ground.

My favorite subjects: Branding and Communication.
Bilingual in English, I support brands (B2B and B2C) to clarify, specify and make their positioning and communication more impactful (product, brand, innovation...)

My experience in agencies and with clients, in France and Australia, allows me to offer great sectoral flexibility and ways of thinking. Adaptation and immersion are at the heart of my consulting approach.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Paris 14e Arrondissement (up to 50km)

Experience

  • Freelance
    Communication and Branding Consultant
    CONSULTING AND AUDITS
    July 2018 - Today (7 years and 11 months)
    Paris, France
    Support for agencies (Branding, Content Strategy) and clients (pharma, railway industry, tech, institutional...) in France and internationally:
    - Brand and product positioning
    - Brand platform
    - Key messages
    - Communication strategy
    - Structuring of the offer
    - Brand architecture
    - Visual identity
    - Commercial strategy
    - Product Launch
    - Brand content strategy
    - Design & Writing
    - Pitch

    Clients: L'Oréal, Estée Lauder, Shiseido, ACOEM, ariis, Virtuo, Médicinal, Strategic Connections Group, HM Group…
    Communication strategy Branding Content marketing Visual communication Positioning strategy Project management Client management LinkedIn Design
  • Publicis Activ - Carré Noir
    Client Director
    DIGITAL AND IT
    March 2017 - July 2018 (1 year and 4 months)
    Paris, France
    Management of a €1.5M portfolio with an international focus:
    - Design of brand strategy (brand platform / brand architecture / naming...)
    - Strategic creative recommendations
    - Project management and Team Management
    - Pitch

    Clients: Sanofi (local FR and international teams: Europe / Asia / Africa/ US), Samsonite, Milleis Banque (ex Barclays), Covivio (ex Foncière des Régions), Wellio, Ariane Groupe, Imprimerie Nationale...
    Branding Brand strategy Naming Brand architecture Project management Visual communication Communication strategy Positioning strategy Visual identity Pitch
  • HM Group
    Marketing Consultant
    DIGITAL AND IT
    August 2016 - January 2017 (6 months)
    Melbourne, Australia
    HM Group is a Design and Branding studio based in Melbourne.
    I supported the directors in re-positioning and clarifying the agency's offer. This made it possible to develop a more precise and effective communication plan and commercial strategy. As a result, HM Group gained notoriety and diversified its client portfolio.
    Audit Consulting Branding Positioning strategy Communication strategy Commercial strategy

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Education

  • Master 2 Économie et Gestion
    Université Paris 1 - La Sorbonne
    2009

Skill set

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