Freelancer profile translated to English.

Description

Passionate about brand stories and their ability to create connections, I have been supporting players in lifestyle, culture, food & drink, tech, events, and fashion for over 15 years.

Over the course of my career, I have had the privilege of collaborating with both major accounts and more agile structures, and of highlighting renowned chefs, inspiring brands, communication agencies, and unique venues & events.

💼 My expertise:

– Public Relations & Influence Strategy

– Organization and management of PR & Influence events (launches, press dinners, exclusive activations)

– Connecting with a solid network of journalists, influencers, and opinion leaders

– A 360° vision, from strategy to operational management

- Co-branding/partnerships

🎓 In parallel, I teach at Sup de Pub in communication and strategy, to share my experience and stay connected to emerging trends.

💡 My signature: proximity, creativity, adaptability, and a vision always focused on impact and performance.

🎯 My goal? Amplify my clients' visibility and influence through engaging and differentiating PR & influence campaigns that make an impression and create connections.

📌 References: Chick Chill (Mohamed Cheikh), Amazon Prime, Carte Noire, Back Market, Paris La Défense, Quai 96 (Danny Khezzar), Elibio, Kelbongoo, Hiptown, Orange, Lonely Planet, Casadeco, Virage Paris, Le Badaboum, Plat/Form (Alexandre Marchon), Emova Group, Playstation, Publicis, Wild Buzz Agency, Joga agency, Monks Paris, Fred et Farid, Superprof...

Need support to amplify your visibility with impact? Let's talk!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Indépendant
Freelance PR and Influence Consultant
PRESS AND MEDIA
May 2020 - Today (6 years and 3 months)
Paris
📍 Freelance – +15 years of PR & Influence experience in the lifestyle sector
💼 Areas of expertise:
[ PRESS RELATIONS ]
- Journalist sourcing & negotiation of interviews / articles / reports
- Creation, writing & distribution of communication tools (press kits, press releases, newsletters, emailings…)
- Monitoring & quantitative reports with KPIs
- Implementation of media partnerships
[ INFLUENCE ]
- Influencer sourcing and implementation of activations & partnerships
- Co-branding & creative collaborations
- Monitoring & quantitative reports with KPIs
[ EVENTS ]
- Conception & organization of PR & Influence events (launches, press dinners, exclusive activations…)

📌 References
Culture: Amazon Prime, Orange x Lonely Planet, Sony (Pop Chef project with Julie Andrieu), Urban Week Festival (Paris La Défense)…
Food: Elibio, Kelbongoo, Leopold, Carte Noire, FuriFuri, Jadis et Gourmande…
Restaurants: Chick Chill (Mohamed Cheikh), Quai 96 (Danny Khezzar), Plat/Form (Alexandre Marchon and Romain Bréchignac), Hot Spots by RichesMonts, Philo Saucisse (Top Chef)…
Venues: Virage Paris, Le Badaboum, La Démesure sur Seine, L’Atelier des artistes, Les Établis, Cargo…
Lifestyle: Casadeco, Emova Group…
Tech: Back Market, Husday, Lenovo, Asus…
Agencies: Wild Buzz Agency, Reprazent, Media Monks, Landmarks, Joga Agency, Publicis…
Press Relations Digital Communication Communication Strategy 360° Communication
UNDERCOVER RP
Director of Press Relations / E-Influence / Communication
PRESS AND MEDIA
October 2014 - March 2020 (5 years and 5 months)
Paris
Director of the communication agency Undercover RP, specializing in Fashion and Lifestyle:

[ BRANDS ]

#Food & restaurants: Marlette, Melt, La Reine Mer, La Démesure sur Seine, Carambar, Carrefour, Village international de la gastronomie, Moom Mam, Melt, Goiko, La Démesure...

#Spirits: Fils de Pomme, L'Explorateur du Goût, Fine Cocktails, Ricard, Sobieski, 10vins, Get 27, Brussels Beer Project...

#Events: BlackSupermarket by Carte Noire, La Villa Extraordinaire by Leboncoin, La rue la plus fraiche By Get 27, Urban Week Festival in Paris La Défense, Casa Corona...

#Fashion: Jonak, La Fée Maraboutée, Nach, Lip, Wishibam, Charlie Watch, Des Femmes à Suivre campaign for Un Jour Ailleurs...

#Sports: Ligue Nationale de rugby, Barreshape, Bandha Yoga, Train Me...

#Beauty: Absolution, Bionike, Nym, Noxidoxi...

[ AGENCY ]
✓ Management of a team of 4 to 6 people
✓ Implementation of internal and external communication tools for the agency
✓ Coordination and creation of press relations and E-Influence campaigns
✓ Business development (x2 in 2 years)
✓ Recruitment

[ CLIENTS ]
✓ Strategic recommendation, definition of PR and E-influence objectives, development and implementation of PR plans
✓ Creation of communication tools (press kits, press releases, and newsletters/emailings)
✓ Client relationship management
✓ Monitoring, reporting, analysis, and activity reviews

[ PRESS RELATIONS & E-INFLUENCE ]
✓ Distribution of communication tools (press kits, press releases, and newsletters/emailings)
✓ Follow-ups and negotiation of publications
✓ Media monitoring and their news
✓ E-influence: influencer sourcing, implementation of partnerships & co-brandings, social media monitoring, reporting....
✓ Implementation of digital operations

[ EVENT MANAGEMENT ]
✓ Recommendation, coordination, production of events: Press Days, breakfasts, parties, product launches, press trips, Pop Ups…
✓ Supplier management
✓ Budget development and monitoring
✓ Event reviews
Press Relations Communication Strategy Digital Communication 360° Communication Event Management
Catherine Miran PR & Communications Agency
Account Director
PRESS AND MEDIA
April 2014 - October 2014 (6 months)
Responsible for corporate and institutional press relations for the Luxottica group
(Ray Ban, Persol, Alain Mikli, Prada, Dolce Gabbana, Miu Miu....) and the brands: Manoush, Valentine Gauthier, Vilebrequin, Guess, La Prestic Ouiston, Essentiel, Bellerose, Charlet par Aime, Schott, Zespa ....
- Implementation of press relations campaigns
- Writing of press releases, press kits, and newsletters
- VIP product placement, negotiation of in-depth articles (brand stories, portraits...)
- Implementation of digital operations
- Creation and presentation of strategic recommendations, reporting, meetings, reviews
- Excellent knowledge of the press: print, radio, TV, web
- Research and management of partnerships, media planning and advertising space purchasing
- Audits, benchmarks, client relationship management, prospecting
- Supervision of a team of three people