Marie Laurent

For two years, I worked within the ANSSI Innovation Lab as an Art Director, UI Designer, and Transverse Illustrator on a suite of products within the Cyber ecosystem.

My role was to ensure the overall consistency of the services by relying on the DSFR (Digital Service French Government), while adapting it to business constraints and user needs: reassuring users, unifying the visual language, differentiating products, and addressing each target audience effectively.

Each product is based on a common foundation from the State's design system, enriched by unique graphic identities (colors, illustrations, icons).

I also contributed to cross-functional projects such as the creation of logos, card games, and serious games.

In parallel, I developed a transverse illustration library, designed to be consistent with each product while remaining reusable within the Cyber ecosystem.

The figurative and educational approach of the illustrations aims to make complex subjects accessible and to establish a reassuring and human relationship with users.

I had the opportunity to illustrate the poster for the 3rd Interprofessional Summit of Watchmaking and Art Mechanics in Besançon. For this project, I wanted to develop a narrative and illustrative approach, while maintaining great graphic rigor, reflecting the precision inherent in these professions.

Finally, this approach helps to anchor the summit in its local context and heritage, while maintaining a contemporary and structured aesthetic.

Design of the visual identity and website for Ryma Hatahet, a heritage restorer-conservator specializing in metal artworks and watchmaking mechanisms.

Based in Besançon, a region steeped in watchmaking history, she collaborates with cultural institutions in France and Switzerland.