Freelancer profile translated to English.
Back to original languageAbout Marie-Laure
I support general management and business teams in structuring their offers, their business models, and their transformation projects.
I address very concrete issues: clarifying positioning, identifying market opportunities, structuring offers, or improving commercial performance.
I have notably supported groups such as JCDecaux, TF1, Pinterest, and players in the insurance and transport sectors on topics of business models, monetization, and customer experience.
My approach is both strategic and operational: framing, prioritizing, structuring... then supporting implementation.
I also have strong sector expertise in renewable energies, particularly in Africa and the Middle East.
What I offer:
1. Structuring of strategic projects & transformation
- Framing of structuring projects (transformation, repositioning, new initiatives)
- Definition of ambition, priorities, and the associated action plan
- Decision-making and arbitration support on key issues
2. Business model, offers & performance
- Analysis and evolution of business models
- Structuring of offers and value propositions
- Identification of performance and growth levers
3. Strategic analysis & decision support
- Market studies and competitive analyses
- Identification of opportunities and development scenarios
- Structuring recommendations and prioritization of initiatives
4. Transverse management & support for management teams
- Support for general management on complex issues
- Interface between strategic vision and operational implementation
- Structuring and management of multi-stakeholder projects
English
Fluent
French
Native or bilingual
Korean
Basic
Japanese
Basic
Spanish
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- WPP France HoldingsBusiness Consulting ManagerCONSULTING AND AUDITSJune 2023 - Today (3 years)Paris, FranceI support large groups (JCDecaux, TF1, Pinterest, Outbrain, Freewheel...) on strategy, transformation, and business performance issues, within the framework of high-stakes missions (€100K–€200K).Key Contributions:
- Consulting for Executive and Management Committees on growth, monetization, and transformation challenges
- Structuring business strategies: business models, offers, positioning, and identification of market opportunities
- Conducting strategic analyses (markets, trends, customer journeys, DOOH/OOH media ecosystems)
- Management of transverse strategic projects at group level, involving multiple entities and stakeholders
- Coordination and alignment of teams around common business issues, from framing to implementation
- Development of actionable recommendations aimed at improving commercial and operational performance
Example Mission:Supporting the Executive Committee of a major media group in defining and launching a convergent strategy (linear / digital), including market analysis, customer journeys, and monetization- Identification and prioritization of customer journey friction points through +20 interviews (media experts, advertisers, internal teams) and workshops
- Structuring and launch of a new commercial offer in 2025
- Framing and management of the creation of an internal Academy and associated certification (LMS benchmark, module design, coordination of teams and the Executive Committee)
- Initiative tested at CEO level, leading to the launch of a certification in 2026 (over 600 people certified to date)
- Waltern (ex Tribe&Co)Manager Consultant in Strategy & TransformationCONSULTING AND AUDITSMarch 2022 - Today (4 years and 3 months)Paris, FranceI have supported several large groups (Covéa, MAIF, France TV, RATP...) on strategy, transformation, and complex project structuring issues, in collaboration with the Waltern firm.Key Contributions:
- Framing of strategic projects and definition of ambitions (innovation, transformation, new growth drivers)
- Structuring and prioritization of high-stakes business initiatives
- Facilitation of workshops and support for management teams
- Impact analysis and formalization of operational recommendations
Example Mission – Insurance (Marketing & Communication Department)Supporting the Marketing & Communication Department of a major insurance group in defining its transformation roadmap by 2028, in the context of a new director taking office- Framing the strategic vision and structuring a target ambition around 4 pillars (governance, culture, customer knowledge, omnichannel experience)
- Facilitating a collective approach involving multidisciplinary teams (marketing, communication, data, customer relations, digital)
- Transforming contributions from a seminar into a structured and shared vision
- Defining a roadmap for 2026–2028, including priority transformation projects
- Prioritizing initial operational actions to be taken from 2026 onwards to initiate the transformation
- MVP-Mustakbal Clean Tech (Joint-Venture Internationale dans l'énergie)Co-founder, Head of Strategic DevelopmentENERGY AND UTILITIESOctober 2018 - Today (7 years and 8 months)Amman, JordanCo-founding and managing the strategic development of a joint venture dedicated to financing and developing small and medium-capacity renewable energy projects (mainly solar) (5 to 25 MW), with a focus on Africa.Key Results:
- Assembled a pipeline of renewable projects exceeding 150 MW (~$135 million), spread across 9 African countries
- Secured 3 strategic mandates from international players in the sector
Key Contributions:*Strategy & Development:Conducting in-depth strategic studies to guide key decisions (investments, acquisitions, partnerships, new market development, financial structuring)*Market Watch & Opportunity Sourcing:Monthly monitoring of target markets, screening of tenders, analysis of local dynamics, and identification of development opportunities*Project & Transaction Structuring:Financial modeling, due diligence management, preparation of transactional documents (info memo, teasers), participation in M&A operations (e.g., sell-side transaction ~$60 million in sub-Saharan Africa)*Business Development & Partnerships:Management and development of a portfolio of strategic partners (UN, Carrefour, Total, Ola Energy, Butec...), development of commercial offers, and negotiation management*Operational Management & Transverse Coordination:Management of two multidisciplinary teams (engineers, finance professionals – 5 to 15 people), coordination of technical and financial due diligence, project and tender monitoring
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Education
- Master 2 - International Business, Finance, Commodities (212)Université Paris-Dauphine2018Master co-dirigé par P. Chalmin et E.Mouhoud
- Master 1 International ManagementUniversité Paris-Dauphine2015