Freelancer profile translated to English.
Back to original languageAbout Marie-Laure
I support general management, startups, and business teams in defining their strategy, structuring their offers, and identifying new growth opportunities.
I have notably supported WPP Media, Spotify, JCDecaux, TF1, Pinterest, Covéa (MAAF), RATP, as well as SolarinBlue, a deeptech startup selected by NATO DIANA (NATO's innovation accelerator), on topics of strategy, market analysis, business development, and partnership development.
I also have expertise in renewable energies, deeptech, and high-tech sectors. As a former co-founder of an international joint venture dedicated to developing renewable energy projects in Africa and the Middle East, I also speak and moderate at international conferences on energy transition.
What I offer:
1. Strategy & Development
- Definition of strategic roadmaps
- Structuring of offers and business models
- Positioning and development of new activities
- Decision support for management teams
2. Strategic Analysis & Market Intelligence
- Market studies and competitive analyses
- Ecosystem mapping
- Identification of growth opportunities
- Strategic recommendations
3. Business Development & Partnerships
- Development of strategic partnerships
- Ecosystem structuring
- B2B commercial development
- Support for innovation projects
4. Strategic Project Management
- Scoping and coordination of complex projects
- Support for general management
- Interface between strategic vision and implementation
- Management of cross-functional projects
English
Fluent
French
Native or bilingual
Korean
Basic
Japanese
Basic
Spanish
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- SolarinBlue (Cohorte 2026 du programme NATO DIANA)Strategy AdvisorENERGY AND UTILITIESApril 2026 - July 2026 (3 months)Strategic support for a deeptech startup developing an offshore autonomous solar platform for the energy, maritime surveillance, and defense markets.Responsibilities
- Conducted a strategic study of the defense, offshore energy, maritime surveillance, and ocean observation markets.
- Competitive analysis and mapping of the European innovation and defense ecosystem.
- Identification of priority use cases, target markets, and development opportunities.
- Analysis of innovation financing mechanisms (NATO DIANA, European Defense Fund, EIC, AID…).
- Development of strategic partnerships with institutional, industrial, and innovation players.
Key Achievements- Autonomous representation of SolarinBlue at Eurosatory 2026 and within the NATO DIANA ecosystem.
- Discussions with European Defense Ministries, sovereign wealth funds, industrialists, investors, and innovation organizations.
- Development of a strategic report that helped prioritize markets, use cases, and high-potential partnerships.
- Contribution to the company's strategic positioning in the European deeptech and dual-use innovation (civil/defense) markets.
- WPP France HoldingsBusiness Consulting ManagerCONSULTING AND AUDITSJune 2023 - Today (3 years and 1 month)Paris, FranceI support large groups (JCDecaux, TF1, Pinterest, Outbrain, Freewheel…) on strategy, transformation, and business performance issues, in the context of high-stakes missions (€100K–€200K).Main Contributions:
- Advised Executive and Management Committees on growth, monetization, and transformation challenges
- Structured business strategies: business models, offers, positioning, and identification of market opportunities
- Conducted strategic analyses (markets, trends, customer journeys, DOOH/OOH media ecosystems)
- Managed cross-functional strategic projects at the group level, involving multiple entities and stakeholders
- Coordinated and aligned teams around common business objectives, from scoping to implementation
- Developed actionable recommendations aimed at improving commercial and operational performance
Example Mission:Supported the Executive Committee of a major media group in defining and launching a convergent strategy (linear/digital), including market analysis, customer journeys, and monetization- Identified and prioritized customer journey friction points through +20 interviews (media experts, advertisers, internal teams) and workshops
- Structured and launched a new commercial offer in 2025
- Scoped and managed the creation of an internal Academy and associated certification (LMS benchmark, module design, coordination of teams and executive committee)
- Initiative tested at CEO level, leading to the launch of a certification in 2026 (over 600 people certified to date)
- Waltern (ex Tribe&Co)Strategy & Transformation Consulting ManagerCONSULTING AND AUDITSMarch 2022 - Today (4 years and 4 months)Paris, FranceI supported several large groups (Covéa, MAIF, France TV, RATP…) on strategy, transformation, and complex project structuring issues, in collaboration with Waltern consulting firm.Main Contributions:
- Scoping of strategic projects and definition of ambitions (innovation, transformation, new growth drivers)
- Structuring and prioritization of high-stakes business initiatives
- Facilitation of workshops and support for management teams
- Impact analysis and formalization of operational recommendations
Example Mission – Insurance (Marketing & Communication Department)Supported the Marketing & Communication Department of a major insurance group in defining its transformation roadmap through 2028, in the context of a new director taking office- Scoped the strategic vision and structured a target ambition around 4 pillars (governance, culture, customer knowledge, omnichannel experience)
- Facilitated a collective approach involving multidisciplinary teams (marketing, communication, data, customer relations, digital)
- Transformed contributions from a seminar into a structured and shared vision
- Defined a roadmap for 2026–2028, including priority transformation projects
- Prioritized the first operational actions to be taken from 2026 onwards to initiate the transformation
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Education
- Master 2 - International Business, Finance, Commodities (212)Université Paris-Dauphine2018Master co-dirigé par P. Chalmin et E.Mouhoud
- Master 1 International ManagementUniversité Paris-Dauphine2015