Freelancer profile translated to English.

Description

What I bring to entrepreneurs: I help them transform an idea into a clear and actionable marketing strategy.

The expertise of a 360° professional background: agency, client, trainer.

My solid field experience on both sides of the mirror - in a consulting agency as a client director and as a client responsible for brand launches - has allowed me to develop a global and operational vision of marketing and communication.

My passion: supporting SMEs in facing marketing challenges in a constantly evolving society, where agility and relevance are more essential than ever.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km)

Marie-Laure MAGNIN
Consultant & Trainer in Marketing Strategy for Entrepreneurs
January 2018 - Today (8 years and 5 months)
Lyon, France
Consultant:
After more than 30 years in marketing and communication, I now support project leaders, business creators, and young executives in structuring their development strategy.
My areas of expertise are:
- Marketing and Go-to-market strategy
- Branding and brand strategy
- Entrepreneurial support
Trainer (Valid NDA):
Design and delivery of training courses in strategic marketing, communication, and brand strategy for project leaders.
Company Culture Strategic and Operational Vision Brand Positioning Knowledge of Communication Channels Analytical and Synthesis Skills
Gérante Société YMAGE DESIGN Lyon
Business Developer - Manager
January 2013 - January 2017 (4 years)
Lyon, France
Creation and development of a watch brand distributed in France and Switzerland.

**Responsibilities**: definition of brand positioning and strategy - structuring the business model - B2B (over 100 points of sale established) and B2C (online sales site) commercial development - implementation of communication and merchandising - management of partnerships and sponsorship.

**Skills developed**: development strategy - customer acquisition and retention - market analysis and competitive intelligence - project management and budget control.

Brand Positioning Marketing Strategy Communication Strategy Analytical and Synthesis Skills Project Management
Agence BACON COMMUNICATION
Account Director & Partner
January 1995 - January 2012 (17 years)
Lyon, France
Strategic support for brands in the jewelry and watchmaking sector.
Responsibilities:communication strategy consulting - management of marketing campaigns - budget management and client relations - coordination of creative teams.
Skills developed:brand strategy, multichannel communication - complex project management.

- Responsible for all communication budgets.
- Artistic direction: Briefing creative studio, production monitoring, and campaign presentation.
- Management of the creative and production schedule: Leading weekly meetings.
- Purchasing Manager: photogravure, printing, logistics.
- "Print" Production Manager: Advertising, press, promotional literature, mailing. Media Planner and Media Buyer: Press and outdoor advertising.
- B2B Event Manager: trade shows - Client reception events and seminars.
Project Management Commercial Follow-up Production Monitoring Schedule Management Communication Strategy