Marie-Laure Gazard

Creation of a brand of artisanal jams made from unsold fruits and vegetables

Awareness offering on sustainable food

Definition and implementation of the marketing strategy

Automation of prospecting via Waalaxy

Creation of the website and messaging

Creation of pitch decks by target audience

• Structuring and deploying the Product Marketing strategy for a brand whose marketing was almost non-existent upon taking office, in a from-scratch context.

• Defining product positioning, key messages, and value arguments in line with customer usage and market needs.

• Steering Go-to-Market and acquisition strategy:

◦ implementing marketing automation and lead nurturing processes via HubSpot

◦ structuring the acquisition and conversion funnel

→ number of leads doubled each year

• Deploying a product and conversion-oriented content strategy:

◦ creation and launch of the blog

◦ production of content at each stage of the user journey (white papers, ebooks, use cases, videos, pitch decks)

◦ organization and hosting of webinars

• Redesign of the e-commerce site with a focus on SEO, conversion, and user experience, including:

◦ continuous optimization of the conversion funnel

◦ A/B tests and "test & learn" iterations

• Implementation of product activation and adoption materials:

◦ user guides

◦ written and video tutorials

◦ release notes for users and internal teams

• Contribution to sales team enablement through clear, pedagogical, and product-value-oriented materials.

• Analysis of marketing and product KPIs, performance monitoring, and definition of action plans in a continuous improvement logic.

• Cross-functional coordination with product, marketing, and sales teams, and supervision of one collaborator.

Steering the redesign of the Web quoting software Coordination of UX/UI teams, development, testing Communication of new features to internal teams and clients