Freelancer profile translated to English.
Back to original languageAbout Marie-Laure
Consultant based in Paris, I built my experience in New York for over 5 years.
After several experiences in fashion (leather goods production, wholesale and retail), I specialized in e-commerce and digital.
With my experiences in e-commerce on the brand side (Proenza Schouler in New York) and on the publisher side (COOLS in New York), I started as a freelancer to support brands in their e-commerce and digital strategy.
From strategy to execution, let's think together about opportunities to grow your business.
PERFORMANCE
Analyze your KPIs and most performing levers. A good e-commerce and digital strategy is based on tangible data.
E-COMMERCE EXPERIENCE
Optimize your site for a memorable and effective customer experience. Promote your site to conversion to maximize your ROI.
TRAFFIC ACQUISITION
Improve your awareness among a targeted clientele. I support you in your traffic acquisition strategy through organic and paid levers.
CUSTOMER RETENTION
Retain your customers or warm audiences by working on your CRM strategy, your Meta Ads retargeting campaigns and more.
CONTENT CREATION
Animate your site and your various communication media in images and words. Instagram and Pinterest curation, editorial content planning, newsletter writing. In the digital age, it is about communicating your values and your differentiation online in a coherent and impactful way.
TRANSLATION
With more than 5 years spent in New York, I can implement all these strategies in French and English.
English
Native or bilingual
Italian
Conversational
German
Basic
Can work on-site
Paris (up to 10km)
Experience
- MLD StudioWeb Marketing and E-Commerce ConsultantFASHION AND COSMETICSJanuary 2020 - Today (6 years and 5 months)Paris, France- Performance: Analyze your KPIs and most performing levers. A good e-commerce and digital strategy is based on tangible data.- E-Commerce Experience: Optimize your site for a memorable and effective customer experience. Promote your site to conversion to maximize your ROI.- Traffic Acquisition: Improve your awareness among a targeted clientele. I support you in your traffic acquisition strategy through organic and paid levers.- Customer Retention: Retain your customers or warm audiences by working on your CRM strategy, your Meta Ads retargeting campaigns and more.- Content Creation: Animate your site and your various communication media in images and words. Instagram and Pinterest curation, editorial content planning, newsletter writing. In the digital age, it is about communicating your values and your differentiation online in a coherent and impactful way.- Translation: With more than 5 years spent in New York, I can implement all these strategies in French and English.Clients: ELLOZZE, Le Château de Ma Mère, Mira Stella, KAR L'Art de l'Automobile...
- COOLSHead of Web MerchandisingE-COMMERCEMarch 2016 - June 2020 (4 years and 4 months)New York, United States
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Education
- Associate's Degree in Fashion MerchandisingParsons School of Design, New York, NY, USA2015
- Master in Purchasing and Logistics of Textile ClothingEcole Supérieure des Sciences Commerciales d'Angers2013