Freelancer profile translated to English.
Back to original languageAbout Marie-Laure
Senior GEO SEO Consultant | 10 years of expertise in digital strategy and natural referencing
Passionate about SEO for over 10 years, I assist companies of all sizes in optimizing their online visibility and achieving their digital goals.
After working as an SEO consultant in an agency, I held SEO manager positions before becoming an SEO director 3 years ago.
Today, I leverage this solid expertise as a freelancer to meet your strategic and operational needs.
My areas of expertise:
- Global GEO SEO Strategy: defining a roadmap adapted to your business objectives.
- Technical and Semantic GEO SEO Audit: identifying opportunities and obstacles to maximize your performance.
- On-site and Off-site Optimization: writing optimized content, internal linking, backlink strategy.
- Training and Support: skill development for your marketing and editorial teams.
- International Project Management: implementing multilingual SEO strategies for global brands.
Why work with me?
✔️ A personalized and results-oriented approach.
✔️ A strategic vision combined with operational expertise.
✔️ Multisectoral experience (luxury, e-commerce, industry, tech, etc.).
✔️ Proven methodologies from my years in agencies.
I am attentive to your projects, whether for a one-time need or long-term support. My goal? To help you transform your online visibility into sustainable growth.
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Can work on-site
Rueil-Malmaison (up to 50km)
Experience
- DatawordsSEO DirectorCONSULTING AND AUDITSMarch 2023 - Today (3 years and 5 months)Levallois-Perret, FranceDevelop SEO strategies aligned with clients' business objectives (increasing traffic, improving conversions, international visibility).Prioritize optimization areas: technical, content, backlinking.Oversee the implementation of strategic recommendations, in collaboration with internal teams and client partners.Coordinate and monitor client SEO projects, from initial brief to execution and reporting.Ensure resource planning and priority management for different project stages.Guarantee deadlines are met and client satisfaction.Manage and support SEO teams (consultants, copywriters, data analysts).Develop team members' skills through training, regular feedback, and workshops.Promote a culture of excellence and innovation within the team.Participate in writing and presenting commercial proposals for tenders.Identify upsell opportunities with existing clients (new services, international SEO strategies).Contribute to the agency's reputation as an SEO expert (conferences, articles, webinars, case studies).Follow SEO trends and search engine algorithm updates.Test and integrate new technologies or methodologies (AI, data visualization, automation).Anticipate market evolutions to offer innovative and differentiating solutions.Act as the primary contact for clients on SEO issues.Lead steering committees to present project progress and results.Manage crisis situations (traffic drops, Google penalties) by proposing rapid and effective action plans.
- DatawordsSEO ManagerMay 2021 - March 2023 (1 year and 10 months)92300 Levallois-Perret, FranceManagement of a team of 8 consultantsResponsible for team training plans, skill development, business development, and the range of referencing services. Responsible for internal training, quality control, and ensuring the implementation of processes.
- iProspectSenior SEO ConsultantJanuary 2021 - May 2021 (4 months)92400 Courbevoie, France
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Education
- Licence de droit, Licence de DroitUniversité Paris X Nanterre2009Licence de droit, Licence de Droit