Freelancer profile translated to English.
Back to original languageAbout Marie-Laure
Specializing in BtoB, AI solutions, and greentech services. Invested in climate solutions.
Experienced in marketing, communication, business development with recognized expertise in the technology sector and innovative BtoB services, in SaaS or complex sales.
My strengths
- Define marketing and communication/media strategies.
- Drive project effectiveness with a keen interest in innovation, transformation support, performance, teamwork, and customer experience.
- Recruit and manage multidisciplinary teams on-site and remotely
- Establish budgets and manage them with an ROI-oriented objective
French
Native or bilingual
Can work on-site
Montpellier (up to 50km), Paris (up to 10km), Lyon (up to 10km), Toulouse (up to 10km)
Experience
- TellusPart-Time CMOENVIRONMENTALOctober 2023 - December 2023 (2 months)Montpellier, FranceBrand positioning and strategy (Vision, mission, values, commitments). Logo creation management.Tellus invents a new model for AI-powered climate risk forecasting.Its B2B solution helps companies guide investment decisions in the face of extreme events.Details :Internal interviews (Vision, mission, values, commitments).Cross-functional work with the Product Manager (persona/ICP interviews).Briefing agencies for logo creation.Finalization of the Pitch Deck.
- Move In MedInterim CMO / Marketing and Communication ManagerMEDICALApril 2023 - July 2023 (3 months)Montpellier, FranceOffer positioning. Competitive and market intelligence. Customer needs.Go-to-Market Plan: outbound, inbound campaigns and automation. Deliverability. GDPR. A/B testing. Data analysis.Digital transformation of the Sales team. CRM management. KPI management. Social media/blog copywriting. Internal communication.4-month assignment at Move in Med, a MedTech company specializing in medical remote monitoring. They develop and market an in-house platform for coordinating chronic patient care pathways (breast cancer, cardiology, mental health, obesity, etc.).
- ITKAcquisition Marketing & Communication ManagerTECHMarch 2020 - March 2023 (3 years)Occitanie, FranceImplementation of an acquisition plan in 3 marketing automation and data analysis markets. KPIs.Management of e-mailing, lead nurturing, ads, and social media campaigns.Analysis and redesign of the communication strategy.Brand awareness and conversion management: press and influencers (300 articles/year). Trade shows and conferences/talks. Visual communication, videos. Webinars.Employer branding.ITK offers AI solutions for agriculture in a B2B SaaS model. 120 employees based in France and the USA (California).
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Education
- Master's degree, Information and CommunicationUniversité Grenoble Alpes1999Diplôme ingénieur-maître, Information communication
- University Technology Diploma (DUT), International CommerceIUT de Sceaux1995Diplôme universitaire technologique (DUT), Commerce international