Freelancer profile translated to English.

Description

Starting a business is one thing.

Building a strong, profitable, and sustainable brand is another.

After 10 years at the helm of a successful brand, I now want to share what truly made the difference: method, vision, efficiency, and execution capability.

🚀 My journey in numbers

Founder & Manager of the brand Minuit sur Terre
2.3 million euros in annual turnover, with only one person in charge
+200,000 followers on social media

A brand still active, profitable, and recognized, 10 years after its creation

All missions managed alone: strategy, marketing, finance, product, image, communication, logistics, development

This is not theory.

👉 Everything I share, I have applied myself.

🎯 What I do for my clients today

I help entrepreneurs, creators, and leaders to build or rebuild a strong brand, capable of:

truly differentiating itself in its market
attracting a community
generating revenue in a healthy and controlled manner
lasting over time

I can get involved from the simple idea stage, or with an existing business.

🛠️ My key expertise

Brand creation & strategic positioning
Building desirable brands (image, storytelling, overall consistency)
Digital marketing & social media strategy
Ethical fashion & committed brands
Business plan & financial structuring
Market research & concept validation
Brand identity & creative direction
Product launch
Financial management, cash flow & profitability
Ultra-efficient organization & work methods
Rebranding & getting existing businesses back on track
Business acquisition: audit, repositioning, relaunch

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Grenoble (up to 50km)

MINUIT SUR TERRE
Manager
FASHION AND COSMETICS
October 2016 - Today (9 years and 8 months)
Grenoble, France
Founder and manager of Minuit sur Terre for 10 years (2.3M€ annual turnover, +200k followers), I built a brand that remains active and profitable alone.
I manage the entire strategic part, as well as everything related to product and finance.
Fashion Business strategy Social media
Vanity Fair
Operational Marketing Manager
September 2014 - June 2015 (9 months)
Paris, France
Deployment of the brand's marketing and sales strategy
Management of collection and product launches
Coordination of online and offline marketing actions
Creation and implementation of communication campaigns
Management of the marketing calendar and launch timelines
Monitoring of commercial and marketing performance (sales, traffic, conversions)
Implementation and optimization of sales support tools
Coordination with creative teams, production, and external service providers
Competitive intelligence and analysis of fashion trends
Ensuring brand image consistency across all media
Social media Marketing POS display