Freelancer profile translated to English.
Back to original languageAbout Marieke
Freelance consultant in marketing and content creation since 2020, I support SMEs, mid-sized companies, and large groups in the design, production, and deployment of their marketing actions.
My approach is based on a simple conviction: a good strategy is only valuable if it is properly executed.
I therefore intervene at the intersection of marketing, content, and digital to help companies turn their objectives into high-performing campaigns, materials, and digital experiences.
I assist my clients with issues such as:
• Content Creation (visuals, videos, brochures, catalogs, social media, sales materials)
• Marketing Campaigns (emailing, automation, acquisition, communication)
• Website Creation and Redesign (WordPress, Webflow, Shopify, Prestashop)
• Digital and Print Content Production
• Outsourced Marketing Support
Over the past few years, I have had the opportunity to support startups, SMEs, and international groups on both one-off assignments and long-term collaborations.
My clients particularly appreciate:
✓ My responsiveness
✓ My autonomy
✓ My adaptability
✓ My results-oriented approach
✓ My ability to go beyond the initial request
I work with both structured marketing teams and directly with executives and marketing managers.
If you are looking for a contact person who can understand your challenges, produce the right content, and manage its implementation, let's discuss your project.
French
Native or bilingual
Dutch
Native or bilingual
English
Fluent
German
Conversational
Norwegian Bokmål
Conversational
Russian
Basic
Spanish
Basic
Can work on-site
Lille (up to 50km)
Experience
- StocklearOutsourced Marketing & Content Manager ConsultantE-COMMERCEOctober 2024 - Today (1 year and 10 months)Villeneuve-d'Ascq, FranceFull management of marketing activities for 18 months for a B2B marketplace specializing in the resale of industrial assets.Responsibilities:• Operational Marketing Management• Design and deployment of marketing campaigns• Creation of digital and commercial content• Social media management• Creation of communication materials• Performance analysis and ROAS tracking• Coordination of marketing actions with internal teams
- Protec NordContent Creation & Marketing Materials ConsultantE-COMMERCEOctober 2023 - Today (2 years and 10 months)Lille, FranceOngoing support in the design and production of the company's marketing and sales materials.Assignments:• Creation of annual product catalogs• Layout of sales materials• Creation of visual content• Harmonization of visual identity across different mediaStrengths:• Long-term collaboration• Annual renewal of assignments• Lasting trust relationship
- Dan BunkeringMarketing & Communication ConsultantENERGY AND UTILITIESMarch 2020 - Today (6 years and 4 months)Lille, FranceSupport for marketing and communication teams in the creation and dissemination of content for the group's internal and external stakeholders.Main assignments:• Creation of digital and print communication materials• Production of weekly reports and editorial content• Creation of video and visual content• Leveraging market data through educational and accessible materials• Collaboration with various international teams
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Education
- MBA Digital Marketing and BusinessEFAP LilleTransformation digitale de l'économie globale › Introduction à l’économie numérique › Transformation digitale / Révolution digitale › Start-up et disruption › Économie collaborative › E-santé › 3D Printing › Voix et digital › Réalités virtuelle et augmentée Management de projet digital (web, mobile, internet des objets) › Gestion de projet et méthode agile › Budgétisation et business model › UX / Design thinking : méthodologies et approches › Comprendre et maîtriser les technologies et outils de base › Risques et sécurité numérique Social world & Individu média › Social media strategy & optimisation (SMO) › Community management › E-reputation de marque, marketing de l'engagement › Social commerce Digital Marketing & Communication › SEA (Certification Google) et SEO (Référencement naturel) › Performance Marketing, (Social Ads, Affiliation...) › Emailing de prospection et de fidélisation › Publicité web & mobile (display & programmatic) › Marketing de contenu (inbound marketing) › Marketing digital BtoB, CRM › Stratégie, UX et marketing mobiles E-business & Data world › Manager un site e-commerce (certification Prestashop) › Comprendre la démarche omnicanal › CRM › Enjeux et stratégies des markeplaces › Droit e-business › Google Analytics, datavisualisation › Data science & big data › Définition et pilotage des indicateurs de performance du digital › Blockchain, bitcoin › Intelligence artificielle, robots, chatbots, IoT
- Bachelor's Degree in Northern European Languages and Civilizations, Scandinavian and Dutch trackUniversity of Strasbourg2018Compétences : - Autonomie - Capacité d'analyse, de rédaction et de débats sur des faits culturels, politiques, linguistiques et historiques - Persévérance - Connaissance sur les cultures et les civilisations nordiques Missions : - Rendre des dossiers d'analyse culturelle, politique, historique, littéraire et linguistique - Suivi de séminaires et de conférences autour de ces sujets - Apprendre une nouvelle langue : Russe - Approfondir la connaissance des langues (Norvégien et Néerlandais) - Conférences à l'Ambassade de Norvège à Paris - Organiser des Cafés de Langues
Certifications
- PrestashopPrestashop
- Google AnalyticsGoogle Analytics for Business2021