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Marieke MendezMM

Marieke Mendez

Commercial & marketing direction - Strategy

€900/day
Bordeaux, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marieke

Tourism professional with over 20 years of experience, I support players in the sector – accommodation providers, tour operators, institutions, distributors – in the development of their projects, their visibility and their commercial performance.

🚀 What I bring to you concretely:
Expertise in tourism project management: from design to implementation, I manage your projects while respecting deadlines, budgets and quality objectives. I am your right-hand person to structure, coordinate and enhance your ideas.

A strategic eye on commercial development: I help you define differentiating positions, create or revitalize offers, identify the right distribution channels (B2B / B2C), and activate the right levers (digital, partnerships, ...)

My deliverables & typical interventions:
- Audit and repositioning of tourist offers (accommodation, experiences, circuits)
- Business plan and opportunity study for a new activity
- Creation of brochures, arguments and B2B/B2C tools
- Implementation of commercial partnerships
- Development of operational marketing action plans

Clients exclusively outside French Polynesia
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • M Consulting
    Freelance translator
    PUBLISHING
    January 2020 - Today (6 years and 5 months)
    French-English translation for various media: airline in-flight magazines, various articles, websites...
  • e-TAHITI travel & Tahiti Travel Experts,
    General Manager
    January 2019 - Today (7 years and 5 months)
    French Polynesia
    Responsible for strategic planning and implementation of the commercial and marketing strategy, with the management of a multidisciplinary team of 25 employees (products, systems, web marketing, travel advisors, customer service, finance). Reorganization of the company's structure and strategy to adapt to a constantly changing environment. Redesign of the website and optimization of the digital presence (SEO, Google Ads), strengthening the agency's competitiveness. Development of new international partnerships, diversifying source markets (USA/Europe/Asia). Launch of a B2B strategy with the creation of the Tahiti Travel Experts brand in 2021, now representing 20% of the agency's business volume. Major achievements: Strengthened team cohesion, promoting passion and enthusiasm at work. Regular achievement of sales objectives and annual increase in profits (turnover doubled between 2019 and 2024) Increase in the conversion rate of prospects (+3 points between 2019 and 2024) and improvement of individual and collective performance
  • Marriott International
    Sales Manager Marriott International
    October 2014 - January 2019 (4 years and 3 months)
    New Zealand
    Responsible for the strategic management of offshore activity, covering the corporate, MICE, leisure and crew segments for New Zealand. Key account management: Identification, growth and loyalty of customers, including major Tour Operator, corporate and event organization companies. Support for the implementation of sales strategies for new hotels. Organization of commercial, media and client events, including the annual Marriott Global Sales trade show bringing together 200 commercial partners and more than 20 exhibiting hotels. Active participation in trade shows and international events, strengthening the company's visibility and positioning. Organization of fam trips for key Leisure & MICE accounts.

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Education

  • Consulting
  • MASTER in the essentials of Hospitality
    Cornell University (distance learning)
    2007
    MASTER

Skill set

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