Freelancer profile translated to English.

Description

Hello, welcome to my profile!

I am an expert inBrand & Marketingwith over 15 years of experience in designing and deploying high-impact marketing strategies.

I assist companies in buildingstrong and differentiating brandsand activating their various communication channels (advertising, content, social media, website, events, press relations, CRM...).

I have managed strategies in bothB2C(financial services, real estate, food) andB2B(Health Tech, HR Tech), with the ability to adapt brand narratives to diverse audiences, from **major corporations to the general public**.

In recent years, I notably **multiplied Pretto's brand awareness by 2.5 in one year**, by launching its first national TV campaigns, and defined Epsor's brand and communication strategy to strengthen its credibility with HR decision-makers.

⭐️What sets me apart:

I combine strategic vision, creativity, and pragmatism to imagine communication initiatives that address immediatebusiness challengeswhile building a strong and lasting **brand**.

I can assist you with:

Brand strategy, brand platform, and positioning
Design and management of 360° campaigns
Editorial and social media strategy
Brand content production and sponsored campaigns
Thought leadership and press relations
Event management and community engagement
Structuring, managing, and supporting teams
Marketing and branding consulting for startups and scale-ups

Ready to chat with you soon :)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km)

Doctolib
Brand Lead B2B
MEDICAL
March 2026 - Today (4 months)
Levallois-Perret, France
Development ofBrand campaignsfor caregivers (YouTube, radio, social media).
Management of abrandingproject (naming and identity) for the Doctolib AI suite.
Production ofBrand contentassets (video podcast) and social paid.
Management of theInstagramaccount @Doctolibpro andinfluencerpartnerships.

Supervision of creative, media agencies, and freelancers.
Management of internal stakeholders.
Creation of AI agents (Dust and Claude) to support the Brand & Content team
Advertising Content marketing Social media Influencer Marketing Product Marketing
EPSOR
Head of Brand and Communication
BANKING AND INSURANCE
March 2025 - October 2025 (7 months)
Paris, France
Definition of theBrand and Communication strategyfor the next 2 years
Development of theL'addition HR community(monthly B2B events)
Editorial positioning onLinkedIn**, production of corporate and business **content
*Managementof the Brand team (3 people) and member of the Executive Committee.
Communication strategy Community management Event management Content marketing LinkedIn
Pretto
Head of Brand and Communication
BANKING AND INSURANCE
January 2020 - October 2024 (4 years and 9 months)
Paris, France
Definition of thebrand platform and its visual identity
Definition and deployment of theB2C and corporate communication strategy(online and offline advertising, social media and content, press relations, event management…) to generate awareness, traffic, and leads.
Selection and **supervision of creative**, media, and PR agencies, freelancers, and development of the first print, TV, and display campaigns.
Coordination of themarketing team(10 people) and direct management of the Brand team (4 people). Member of the Executive Committee.
**AI Champion**: deployment of AI culture and tools within the marketing team.

Results: +11 points in awareness among real estate intenders in 1 year, Brand leads x1.5 during campaigns, 4th in share of voice in the press in 2 years.
Branding Advertising Communication strategy Social media Team management