Marie Jan Blot

➡️Support for strategic/marketing planning process (business & consumer analysis, plan, roadmap)

References: Estandon - Cooperative in Provence, Palais des Thés, Nomador, Old El Paso, Les Ateliers Vanderschooten, Ricard, Lillet, Cavaillès

-Nomador (Marketing Structuring, acceleration plan)

-Palais des Thés (Strategic Diagnosis, 3-year plan)

-Old El Paso (Transition Head of Marketing, 3-year plan)

-Les Ateliers Vanderschooten (Marketing Plan)

➡️Management of strategic brand-related projects: positioning, brand platform, branding, communication

References:

-Cuisinella (Brand & Communication Project)

-Nomador, Askovet, Peulan (Positioning & Minimum Viable Brand)

-Old El Paso (Copy adaptation, communication pitch),

-A Demain, Minuit Céramique (Brand Platform),

-Lillet, Ricard (Positioning, branding, advertising)

Format: After receiving your needs, I will propose a mission framework with the different stages of my support.

➡️Part-time or interim Marketing Director

For structuring, maternity leave, or a transition period, I'll manage it!

References:

- Estandon: structuring the marketing function and strengthening the brand to reach the next growth level

- Old El Paso: Head of Marketing for a team of 6 people - 10 months

¤ Definition of local strategy and animation of the cross-functional French team (KAM, Category Management, Revenue, Demand Planning) to achieve ambitious Sales & Margin objectives

¤ Work on defining a new communication model to transform the Old El Paso meal into a true family ritual (including digital acceleration, TV)

¤ Reference for the regional marketing team to ensure content relevance for the French market (advertising development, product innovations)

¤ Management: 6 people

Results:

+1.7pt Market Share volume during the mission period

"best ever plan I ever seen in cluster" - Feedback from the Group's CFO regarding the recommended 2024 marketing plan

"Marie is a GREAT marketer and business leader. She [...] demonstrated great brand building expertise, business & commercial strategic vision, linking it with excellence in execution and showcasing senior managerial skills, not only within the marketing team but leading across functions." Rodrigo, DM General Mills

Minuit Céramique is the brand of highly creative tableware and objects made in France by a collective of artisans

¤ Development of the brand platform

¤ Consulting for visual identity development

¤ Consulting in email marketing strategy

¤ Development and launch of the brand's first pop-up store at Galeries Lafayette