Marie Hermann

After 7 years of experience in social media marketing, I have specialized exclusively in paid social campaigns since 2019.

- Planning, execution, and optimization of social media performance marketing campaigns with a focus on META (Facebook and Instagram).

+ Experience with LinkedIn, Pinterest, TikTok.

- Strategy development in conversions and lead generation (testing of landing pages).

- Conversion tracking.

- Monitoring and evaluation of all campaigns, including ongoing analysis of KPIs, derivation of optimization measures, and setting of project budgets.

- Creating reports.

I not only help with the planning and implementation of targeted social media campaigns but also with the creation of attention-grabbing advertising materials (ad creatives) or the implementation of influencer campaigns tailored to the respective platform.

I am:

Facebook (Meta) Certified Media Buyer

Facebook (Meta) Certified Discovery Commerce Specialist

I manage monthly advertising budgets from €3,000 to €30,000 in the areas of e-commerce, lead generation, and social recruiting.

My strengths:

Creative and accurate target group approach on different platforms

Strong understanding of numbers and data

Results and revenue-oriented (ROAS/MER)